Strongdor celebrates website success

Steel door manufacturer Strongdor is celebrating after a new website from Chorley-based digital agency Bespoke helped the award-winning company achieve an 85 per cent increase in website enquiries in the first six months since launch.

Carnforth-based Strongdor manufactures a range of bespoke, high quality, steel doors for major retailers through to manufacturers and recording studios, as well as schools, shops and modular buildings.

Bespoke was commissioned as part of a wider marketing strategy aimed at increasing sales leads for the company following its move last year into new 42,000 sq ft purpose-built manufacturing facilities, which more than doubled the manufacturing capacity for its range of personnel doors, fire exits, security-rated doors and acoustic doors.

Bespoke delivered a new lead generation website aimed at being easier to use by the marketing team and more user-friendly for customers, which has helped the company achieve 85 per cent more website enquiries, 107 per cent more tracked call leads and 677 per cent more live chat leads, while increasing conversion rates by 103 per cent over the first six months since launch.

Strongdor head of marketing Sarah Cooper said: “We are delighted with the immediate impact of the new website delivered by Bespoke in conjunction with our overarching marketing strategy.

“Bespoke has a refreshing strategically-driven approach. Throughout the process we were challenged to make decisions about what would create results from a digital perspective. This included switching from WordPress to a more enterprise system which was a big leap for us. But the simplicity of the new system is great.

“We’ve been on a transformation journey with the brand to align everything to match the quality of our products and the website now reflects that.”

Bespoke co-founder and CEO Steve Brennan said: “Strongdor is a fit for our ideal client profile, and their marketing team was ready to engage fully with the process. The end results are just fantastic. It’s always pleasing to see a return on the investment almost straightaway.

“Across all metrics the website is performing way beyond the old one and Sarah and her team have supported this with great marketing elsewhere. The combination is delivering high growth for Strongdor, ahead of their own targets and projections.”

Employing 12 staff in both Chorley and London, Bespoke is a lead generation specialist agency. As well as designing and building websites, the agency also delivers online campaigns through retainers to help in-house marketing teams maximise their returns from their online spend.

For more information, go to www.bespokedigital.agency.