Smart IT develops online reputation project in Asia

A Kirkham IT firm is breaking down international boundaries with the development of computer software at the forefront of internet marketing technology.

This progressive, intelligent IT technology drives M3’s business workflow and allows its marketing specialists to monitor and improve the global online footprints of its clients in Asia.

“Data is automatically categorised so that we can then craft tailored, consistent marketing messages, with more web posts, tweets, blogs and all manner of new content to improve online visibility. We can quickly identify any areas of weakness and take steps to strengthen them.

The Susaami software can also be applied to identify and request the removal of incorrect or libellous information on the internet.

“Online reputation management is a crucial element of this strategy and using smart software like this is an integral cog. We are developing increasingly complex IT solutions to help manage the business processes of international companies.