Small business SEO tips
SEO (search engine optimisation) is now an essential part of a business website's success. If you intend to gain new business from your website, as opposed to using it to simply refer clients to as a portfolio, you need SEO. While keywords still matter a lot, keyword optimisation is no longer the sole focus of SEO. Here are some of the best off-page and on-page SEO tips for maximizing your online presence.
One thing many people forget in their optimisation efforts is link building. It's no longer about getting links from high PageRank sites or press releases with your brand mentions intact. It's about getting quality links to your site from relevant sources. This will help you in two different ways. First, it will drive quality traffic to your site as you will be able to rank for those keywords that have plenty of competition. Second, it will help you get those all-important backlinks which are so vital to the success of any SEO campaign.Google and other search engine take the quality and source of your backlinks into account when reviewing your website for ranking. Any backlink from any website will no longer help improve your website authority.
Link building is one of the most important off-page ranking factors today. There are a lot of SEO tools available for creating backlinks and even more available for analysing these backlinks and the source websites. Although it takes a lot more time and work, it's always worth creating backlinks manually from the right sources. Whether that's using relanvant directories, or reaching out to bloggers in your niche for a link to your website.
Take the time to analyze your current website rankings to see what is working and what is not. What elements of your website are bringing you the desired results? Once you can identify those factors, use some of the following SEO tips available to improve them.
On-page SEO tips include using meta tags, internal linking, page titles, and the alt image tags to improve rankings by including your keywords and phrases. These demonstrate to search engines that your website is relevant to the user's query.
Another important on-page SEO tip is to ensure that your website has great content quality. Excellent written content that is relevant, informative and accurate is essential to demonstrate your website as being a trustworthy source. Content should also be fresh and regularly updated.
Today, there are no shortcuts to ranking highly on search engines. Keep in mind that your website needs fresh, quality content and links from relevant and authoritative websites.
Need help? Our SEO Agency specialises in ranking websites high in organic search.