Six ways a full-service marketing agency can transform your business

By Root Fifty-Two

04 Apr 2023

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You can call us biased – but the truth is that working with a full-service marketing agency is often one of the best investments your business could make. Here at Root Fifty-Two, there’s little more rewarding for us than watching how a creative vision, combined with strategic marketing, brings our client’s businesses to life.

But hey, we get it.

For many businesses, it can feel like a significant leap to hand over the marketing steering wheel to an external team of creatives (no matter how lovely*, funny*, witty* and wonderful* that team are!)

For this reason, we wanted to share the top six ways that working with a marketing agency, like ourselves, can truly transform your business.

Contents –

  1. A fresh perspective
  2. Increased efficiency
  3. Measurable results
  4. Access to cutting-edge tools and technology
  5. A long-term strategy
  6. You’ll have our ongoing support

1. A fresh perspective

You’ll often be astounded at how much of a difference a fresh pair of eyes on your business can make. But don’t worry – this isn’t a reflection on you. If you’ve spent years stuck in the deep end, ensuring the fundamental cogs of your business are turning, it can be difficult to appreciate the bigger picture from a distance.

The beauty of a full-service marketing agency is that we have years of experience working with clients across numerous industries and sectors. We’re never short of fresh ideas and perspectives to help re-energise your business and can pick up on things that you might’ve missed.

Our creative lead, Michael, explains: “Being able to bring energy and excitement to a business that has been doing the same thing for a very long time is one of my favourite parts of our work here at r52.

“It never gets tiring being able to revitalise a business with a brand refresh or new website, and we often find that it gives their employees a morale boost and new-found excitement towards their work, too.”

2. Increased efficiency

Does it really make sense for your employees to spend their limited time juggling the role of an entire marketing department alongside their day-to-day responsibilities?

Probably not.

With limited time and resources, it’s often difficult for a business to get to grips with the ever-evolving world of digital marketing, content strategies, website development and graphic design – and it likely isn’t the most effective use of your resources.

Instead, by working with an external marketing team – you’ll have access to buckets worth of talent, expertise and specialist knowledge that would otherwise cost your business a significant amount of money and resources to build internally.

Here at Root Fifty-Two, we’re lucky enough to have a whole team of passionate Graphic Designers, talented Web Developers, Digital Marketers and Content Writers that each of our clients gets to take their own slice of, as and when they need it.

Our content writer, Izzy, explains: “There’s no doubt that creating content and writing articles for your business is time-consuming. From the time spent researching a topic, planning how to structure the content best, conducting keyword research and optimising for SEO, it can quickly become overwhelming for employees who also have their regular day-to-day job responsibilities to carry out.

“Instead, because I do this all day, every day, our clients get to spend their time taking care of what they do best and leave the wordy stuff to me!”

3. Measurable results

Another significant advantage of working with a full-service marketing agency is that instead of guesswork and hoping for the best, we can help you track and measure your marketing efforts – to see what is and isn’t getting you results.

Using metrics such as website traffic, social media engagement, keyword SERP tracking and lead generation, you’ll be able to make informed decisions about your future marketing campaigns and adjust your strategy accordingly.

Why is this important, you ask?

Because without tracking and measuring your results, it’ll be challenging to know what is helping your business grow – and what you can look at cutting back on. Essentially, it lets us know what’s worth investing time and money into, and what isn’t.

Here at Root Fifty-Two, we invest heavily in internal staff training to ensure that our team is up-to-date with the latest algorithm trends, industry updates and analysis platforms. In fact, just recently, we partook in specialised GA4 training, which you can read about here.

“Using tools such as GA4 gives us an unparalleled insight into how a website is performing,” explains digital marketeer, Alex, “But they don’t half take a lot of time learning about and understanding how to use! Many of our clients simply don’t have the time in the day to be getting to grips with understanding these metrics meaningfully, which is no problem – because that’s where we come in!”

4. Access to cutting-edge technology and tools

In today’s fast-paced and ever-evolving digital world, having access to the latest technology and tools is crucial for the success of any marketing campaign. The last five years have been transformative for technology and software development, and in today’s world, it may seem like there’s a subscription model to do just about anything for you.

The downside? The very best tools and software often comes at a premium price.

For many of our clients, it simply isn’t cost-effective or practical for them to be spending hundreds of pounds each month on the tools and software required to produce great content.

But at Root Fifty-Two, marketing and creativity are our bread and butter, which is why we’ve invested significantly into the leading technology and tools to help elevate your business – so that you don’t have to.

Whether that’s the latest cutting-edge design software, which we use to create visually stunning and impactful content, or digital marketing automation tools to streamline tasks such as email campaigns, lead nurturing and receiving customer feedback – we’ve got you covered.

5. A long-term strategy

Sometimes, it’s all too easy for businesses to get too caught up in the day-to-day humdrum of keeping things running, that they forget to take a step back and look at the bigger picture. This could mean that your business feels stagnant or stale, but it might also mean that you never feel as though you’re on top of things.

At Root Fifty-Two, we take the time to get to know and understand all of our clients. Valuing who you are, why you started your business in the first place, and where you want to be. We’ll assess your competition, market trends and analyse data to create a long-term strategy that keeps you ahead of the curve.

6. You’ll have our ongoing support

Finally, by working with Root Fifty-Two, you’re more than just a number to us. We’re a relatively small team of real people, who are all heavily involved and invested in the success and growth of our clients. We care about how your weeks going, and we’ve always got time to have a catch-up over a coffee.

We’ve always been proud of the fantastic personalities we’ve got on board here, and are lucky enough to call the majority of the people we work with friends, too.

Unlike other agencies, it’s never been part of our ethos to complete a project and then hand over all responsibility to our, often, very busy clients. We do things differently here. Instead, we support all of our clients on an ongoing basis – whether it’s two months down the road or two years, we’re only ever a phone call away.

Looking for a full-service marketing agency in Lancashire?

So, if you’re looking to take your business to the next level and would like to work with a down-to-earth and friendly full-service marketing agency in Lancashire, give us a call on 01282 911910 or get in touch here for a chat!

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