Seven things companies can do now to improve their SEO

By Media Village

04 Jun 2020

Most UK businesses are working hard to remain relevant throughout this pandemic, and keeping up a strong digital presence through SEO and content marketing will be one of the most important steps business can take. With the high street and physical shops being forced to close, an online presence and digital marketing has become more important and relied on than ever before.

Consumer needs and behaviour has dramatically changed during the last couple of months and this has affected our online behaviour too. For example, searching for things like “baking recipes”, “at home workout equipment” and “hot tubs” have never had so many hits.

SEO is especially important for SMBs during COVID as local searches are crucial at the moment, with a huge number of the UK population using search terms such as “near me” “open now near me”. Therefore, this can have a huge opportunity for those small businesses who are able to offer some of their services within that local area to gain a competitive advantage.

But let’s get one thing straight, we are not saying that SEO gains are instant. SEO is all about gaining trust from search engines slowly over time. There is plenty you can be doing now that is worth your while for further down the line too.

A study conducted by Ahrefs found that only 1% of pages that ranked in first position on Google were less than a year old. This goes to show that gaining results is down to persistent hard work over a long period of time.

So, what work can companies do now towards their SEO?

1. Publish evergreen content

If you are unfamiliar with the term “evergreen content”, it simply means content that is always relevant; much like the way evergreen trees retain their leaves all year round. Publishing evergreen content that does not become dated is necessary in order to be found online by search engines and also a great way to stay active online during lockdown.

It is great to write about trending topics and be reactive to the latest news. However, leading brands and high authority websites will dominate the page one results for these topics. However, evergreen content accumulates traffic over time and there is never a bad time to publish content on evergreen topics.

2. Write more blogs – 16 per month

HubSpot states that companies that publish 16 or more blog per month generate 4.5 more leads than those that publish four or less blog posts a month. Creating great content is the attraction for leads, while the quantity of content has been shown to be associated with higher traffic, the quality of content matters as well.

All of your blog content should be optimised for SEO in order to increase rankings. It is also important to make sure the content links to your overall marketing plan and that you are sending out the right message.

3. Monitor - Keywords

Now is the time to closely monitor Google Trends, Google Search consoles and other keyword tools in order to understand shifts in search engines and behaviour around keywords that may had been relevant in the past but are not now. This research should provide you with a clearer SEO strategy for the future and help you adapt any current content in order to be successful.

4. Monitor your website performance

It is important to monitor your website performance to understand how well it’s performing or being affected by what is going on. Has the number of visitors to your website decreased? Are there new pages on your website which are now the most popular? Or new terms people are searching for and arriving on your website from? With not being able to do market research face to face, this is another way to get the results you need for marketing in the future.

5. Adapt content to the new normal

Fine-tuning your message around COVID-19 specifically has been an issue many businesses across the world have had to face. If your business is considered essential or majorly impacted by COVID-19, consider creating a dedicated page to capture all relevant coronavirus traffic and link to the correct area of your website. It is important to check all your content for links to booking holidays, face to face meetings or participating in activities that may break government restrictions.

6. Develop more video content

People are spending more time online and it is predicted that more time will be spent viewing video content online. Consider developing more relevant video content that users will make more time to sit and watch. You can leverage the SEO insights to help inform video topics that are relevant and mindful of topics people are currently searching for.

7. Ask for reviews

Customer reviews through sites like Google help to improve your search rankings and overall SEO efforts. While there are a lot of factors like the ones mentioned above which contribute to improving your SEO position customer reviews can be a strong signal to search engines that communicates trustworthiness and authority.

Enjoyed this? Read more from Media Village

Latest news

1

College restaurant honoured with top culinary award from prestigious chefs’ guild Karen Lilley Front Of House Lecturer David McKown David Lyon Scholars Manager And Blackburn College Principal Dr Fazal Dad

College restaurant honoured with top culinary award from prestigious chefs’ guild

10 Jun 2025

2

Cosmetic manufacturer lets new unit on Frontier Park, Burnley Badgequo have agreed to let the site on Frontier Park

Cosmetic manufacturer lets new unit on Frontier Park, Burnley

10 Jun 2025

3

SQ Digital celebrates 25 years and enters new era with CEO appointment Kamal Essa

SQ Digital celebrates 25 years and enters new era with CEO appointment

09 Jun 2025

4

New chair appointed to Atlas BFW Management Graham Cowley

New chair appointed to Atlas BFW Management

09 Jun 2025

5

Napthens makes key appointments to further growth strategy of newly appointed managing director Napthens appointments Jayna Mistry, Onyeka-Obedi and Rebecca Rhodes

Napthens makes key appointments to further growth strategy of newly appointed managing director

09 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking
Sub36 Social1200pxandi Lewis
Networking
11 Jun 2025

Sub36 Networking

Mytton Fold Hotel , Blackburn , BB6 8AB

09:30 - 11:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College Industry Hub, Burnley, BB120AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Freelancer Meet-Up
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

Preston Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron
BU-June-Event-BRAD-1.jpg.jpg
LBV Hub Networking
18 Jun 2025 - 18 Jun 2025

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron

Blackpool Football Club, Bloomfield Rd, Seasiders Way, Blackpool, FY1 6JJ

08:30 - 11:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

90 day Business Planning Workshop
LBV Event Header.png.png
LBV Hub Seminars
20 Jun 2025 - 20 Jun 2025

90 day Business Planning Workshop

Bolton Arena, Arena Approach, Horwich, BL6 6LB

09:00 - 16:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin