SEO traffic Increased by 890 per cent in 18 months for Browsholme Hall - Award Winning Wedding Venue

Situated in the heart of the Forest of Bowland, Browsholme Hall holds the prestigious accolade of being Lancashire’s oldest ancestral home. 

The business provides a sumptuous rural setting, an ideal and unique location for weddings, provided with a highly personal touch and finest attention to details.

This commitment to excellence as an exquisite wedding venue brought in many customers through reputation alone, but the Directors knew that the current website was not performing as well as it could in terms of generating volume enquiries and bookings. 

This was, in part, due to the website itself which was in need of a refresh and upgrade, but also due to the relatively poor rankings for searches for ‘wedding venues’ and other important keywords on major search engines like Google and Bing.

How seoBusiness delivered

In April of 2024, seoBusiness were approached to solve this problem, they first carried out an extensive website and SEO audit, to discover why it was not performing well. 

Turning round an underperforming website

The intensive SEO audit uncovered that the website had poor, and in some cases, non-existent rankings for important wedding venue related keywords. 

The existing website also had many technical coding issues making it slow and unreliable for users, who were often leaving before making an enquiry. 

On top of this, the branding and content of the website was dated and did not show the fabulous venue and its unique features and benefits, to its very best potential.

seoBusiness set to work on designing and building a new website for the business, one that would make the right impression with visitors and strongly feature the main USPs of the venue and all its unique facilities as a leading Lancashire wedding venue. 

SEO Overhaul accelerates new wedding bookings

When the website development had been completed, it was then fully optimised by seoBusiness’s SEO team for the purpose of making the website rank highly on major search engines for wedding venue related searches, covering local, regional and national search terms.

After the website was launched, the rankings started to improve almost immediately, with increases in traffic, leads and bookings, all improving significantly.

seoBusiness succeeded in making Browsholme highly visible against other competing venues, increasing their market share of the highly competitive wedding venues sector.

Read our full case study here