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Search Engine Optimisation (SEO) has changed massively over the last few years. It’s no longer about dark arts – it’s simply about updating your website regularly with high-quality content.
Five things to focus on in 2018…
1. Write for your audienceInclude keywords but remember you are writing for people, so search engines can also understand – and not vice versa.
2. Be original, and stand outAvoid duplicate content. Having multiple pieces of “appreciably similar” content in more than one place on the internet makes it difficult for search engines like Google to determine which version is most relevant to a search query.
3. Try video, or get left behind
Video doesn’t have to be expensive, a good marketing agency will be able to advise you on the formats that suit your brand and budget.
4. Design good contentJust like video, visual content is growing fast.
5. Optimise for voice search
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