SEO campaign drives 16 per cent traffic surge and 11 #1 rankings for Jaguar Parts Specialist

Auto Reserve Jaguar is a leading specialist in new and used Jaguar vehicle parts based in Ilkeston, Derbyshire, with a strong commitment to sustainability and quality service. 

Operating as an Authorised Treatment Facility, they source recycled parts by dismantling vehicles in running order, allowing them to rigorously test components both on the road and in their 7000 sq ft warehouse.

With an inventory of over 100,000 parts, including hard-to-find and out-of-production items, they serve a global customer base, offering warranties on all used parts and providing specialised delivery services to the UK, Europe, the USA, and Australia.

seoBusiness were contacted firstly to completely re-design and develop the Auto Reserve website, as the Directors felt that the current website was not adequately competing in their developing markets, and that a completely fresh approach was required.

After launch of the website, the company were using paid online advertising (with a different supplier), with disappointing results, so the seoBusiness team were contacted again and asked to deploy a full organic SEO strategy and implementation, to replace Auto Reserve’s reliance on Google Ads spend.

How seoBusiness delivered

Initially, seoBusiness carried out a full redesign and development of the Auto Reserve Jaguar website. 

This ecommerce website project encompassed a full overhaul of the page structure of the website, to provide a user-friendly way for end users to easily search, select and buy Jaguar vehicle parts.

The website was also designed with performance in mind, with a fast loading UI that worked seamlessly across multiple screen sizes and on mobile devices. This enabled customers across their global locations to use the website with ease and convenience. 

Optimised to maximise sales and revenues, the site utilised clear multiple image product listings, complemented with detailed product information, technical data, reviews and delivery information, all in a concise and user-friendly format.

Upon launch of the website, sales saw an almost immediate increase, as the technical and content performance began to take effect. The client was highly delighted with their new and greatly improved website.

Ecommerce SEO completes the picture  

Subsequently, seoBusiness were commissioned to perform Ecommerce SEO for the completed website, to enable top ranking of Jaguar parts and the company’s services, to both its UK and international customer base.

The SEO service, ideally complemented the design and build of the website, which had already been structured with many SEO features in-built.

Now seoBusiness were able to unleash the full power of their SEO expertise, in only a short time, impactful results were reported in terms of increased traffic, sales and revenues.

The SEO team targeted many niche keywords, within a 50 keyword campaign, that existing paid-for approaches were not effective in delivering high intent traffic for. 

The results of the organic SEO campaign implemented by seoBusiness were very fast, delivering increased turnover and profitability within a matter of weeks, further improvements continued in the following month-on-month after launch.

Within only four months, Auto-Reserve cut off their Google Adwords completely, ending a previous reliance on this - and saving the business thousands on monthly ads spend. 

The business continues to see excellent ecommerce SEO performance, seeing revenues increase across its full product portfolio and across its international markets.

The feedback

Andrew Harper, managing director, Auto Reserve Jaguar, said: "We came to seoBusiness with high expectations, and they've genuinely exceeded them.

"The shift from PPC to SEO has significantly cut our Customer Acquisition Cost, and the team has delivered everything they promised. Great communication, real results - I'd recommend them without hesitation."