Scancapture says 'yes' to better customer surveys

By Scancapture Ltd

30 Sep 2013

Survey and data collection specialists Scancapture has launched a new way for businesses to measure how they can improve their customers' experience.

The Your Existing Survey or YES assessment is designed to analyse current survey collection techniques and make recommendations on how organisations can tailor surveys to match their customer’s needs and concerns.

As well as document scanning and employee engagement survey services, YES will form part of Scancapture’s revamped Customer Relationship Survey (CRS) package.

Managing director Steve Smith believes YES will prove invaluable for any business wishing to use feedback as a business development tool: "Most organisations care about what customers think but questions are often overly generic and the customer doesn't have chance to tell them anything they didn't know already. The YES assessment analyses previous responses and identifies how to get more useful information from the customer.”

The main function of YES is to provide organisations with a blueprint for how they can turn one-time buyers into loyal, repeat customers. Evaluating survey techniques and critically assessing metrics from customer responses, the assessment will identify ways to improve the customer journey, establish what actions yield the best ROI and help organisations harness new technologies to better engage with clients.

Scancapture have worked with household names such as Bensons for Beds, Haven Holidays and The John Lewis partnership. With over 11 years of devising and delivering customer surveys, YES is expected to become the blueprint for how companies engage with their customers.

This unique approach to surveys gave Blackburn manufacturer Verifyne Plastics a deeper insight into the customer experience that had been lacking.

Managing director Alan Holderness said: “The survey methods gained an almost 100% response rate where previous in-house surveys received little to no response. Scancapture designed questions tailored to achieve a better understanding of what we were doing right and where we needed to improve.”

Having been recognised by the government’s Engage for Success initiative as an employee engagement guru, Smith hopes he can also become a thought leader for improving customer relationships: “Since the advent of social media, customer serving businesses can’t afford to ignore their customers and the expectation to respond across platforms such as twitter is increasing every day. YES helps businesses understand how best to communicate and learn from customers.”

Enjoyed this? Read more from Scancapture Ltd

Latest news

1

UK's pioneering Combat Air Flying Demonstrator is revealed Flying Combat Air Demonstrator

UK's pioneering Combat Air Flying Demonstrator is revealed

17 Jul 2025

2

A fresh brew for The Printed Cup Company The Printed Cup Company

A fresh brew for The Printed Cup Company

17 Jul 2025

3

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International Joe Diston

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International

17 Jul 2025

4

Louise Leyland promoted to director role at PWA Planning Louise Leyland And Paul Walton

Louise Leyland promoted to director role at PWA Planning

16 Jul 2025

5

Muller UK and Ireland to invest an extra £45m into Skelmersdale site The Skelmersdale Muller site

Muller UK and Ireland to invest an extra £45m into Skelmersdale site

16 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Jul 2025 - 17 Jul 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

BNI presents Lancashire Speed Networking
1.png.png
LBV Hub Networking
17 Jul 2025 - 17 Jul 2025

BNI presents Lancashire Speed Networking

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin