Sales Geek wins largest contract to date

Blackburn-based Sales Geek is to provide sales training for IAG Cargo, with the new contract representing its largest win to date.

IAG Cargo, which recorded annual revenues of €1.6bn, is the cargo division of IAG (International Airlines Group). It uses the belly capacity of the group’s five airlines, and maintains three hubs at Heathrow Airport, Adolfo Suárez Madrid–Barajas Airport and Dublin, to provide freight transportation to hundreds of destinations across the world.

The new agreement will see Sales Geek provide its specialist training through live sessions and on-demand content via the Sales Geek Academy to IAG Cargo sales staff around the world, including the UK, Europe, America and Asia Pacific.

Richard Few, Sales Geek founder and CEO, said: "Delivering training to over 130 staff split across two seniority levels, the sessions are very much a two-way interactive process blending group training and one-to-one mentoring, which has been a hugely fun and challenging process when working with trainees in different time zones literally across the globe.

"As well as to our fantastic team, being able to deliver such a major programme on a multinational basis is also testimony to the greater connectivity now being achieved across the world with the world-wide adoption of digital video communication, and we’re looking forward to delivering more training of this type in the future."

Caroline Andrews, chief people officer at IAG Cargo, said: "We are so excited to be partnering with Sales Geek at a time when IAG Cargo is creating an environment where everyone’s contribution is recognised, and curiosity is rewarded.

"We want our people to thrive and we’re committed to offering our colleagues development opportunities to upskill to ensure they have the skills needed to be fit for future."