Running successful events

By LBV

02 Feb 2010

Last week marked the official launch of Storey Creative Industries Centre, where we presented our fabulously refurbished building, our event listings for the coming year and our vision for supporting the creative industries of Lancashire.

In planning our own launch and through our regular hosting of a wide variety of other events from one off business meetings, networking events and conferences to live cultural events, we even had our first wedding last weekend, a pattern of what makes any event successful is beginning to emerge and I thought I would share some of those key factors here.

What’s the ‘big idea’?

Getting the idea right is critical to any event we put on.
What need are we addressing for our potential guests? If we were attending an event on this subject, what would be our dream event, then, how can we make that dream event real for our guests? How can we make our event unique and the most useful event ever?

Making sure we answer these questions early on can make the difference between a great event and an average one.

Put your guests at the centre of the event

From the planning stage to the post event feedback, putting your guests at the centre of everything we do makes a real difference to people who attend.

Remember, they are the only people who are paying to be at your event. The speakers are paid to be there, you are paid to be there, the venue is being paid to host your event.

Putting the guests at the heart of everything we do will make a huge impact on how well it is received.

Let your guests know what they will get by attending

Attending any event is an investment in time and money and in the current climate resources are short for many organisations, particularly small ones.

Making it very clear what guests will gain by being at a particular event makes it much less of a risk. We need to ask ourselves, what can I guarantee my guests will get from my event?

What will they take away with them, physically, socially and intellectually? Then we need to make sure that we make this clear on our publicity, then deliver it.

If it’s a networking event, will they get more contacts? Or if it’s a seminar, will they get information that is critical to their future success? Can we provide downloads or podcasts or video of the event that means they don’t have to take notes constantly and just enjoy the event?

Answering these simple questions while planning an event, from a celebration to a business conference can make your marketing more effective, your events more successful and your business thrive.

Neil Simpson, manager, The Storey Creative Industries Centre.
 

Enjoyed this? Read more from LBV

Latest news

1

Supermarket stays put in blow to town's £250m masterplan Blackburn Aerial

Supermarket stays put in blow to town's £250m masterplan

28 Mar 2024

2

Modern Milkman acquires American counterpart article placeholder listing image

Modern Milkman acquires American counterpart

28 Mar 2024

3

Tips for surviving Lancashire's pothole plague

Tips for surviving Lancashire's pothole plague

28 Mar 2024

4

The Pikes wines launched to support Lake District mountain rescue THE PIKES BLOG BANNER.jpg.jpg

The Pikes wines launched to support Lake District mountain rescue

28 Mar 2024

5

Fundraising success sees Stanley Women compete in Dallas Cup The Accrington Stanley Under 18s team which are currently in Dallas.jpg.jpg

Fundraising success sees Stanley Women compete in Dallas Cup

28 Mar 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
29 Mar 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
02 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
03 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Burnley - BNI Kudos
EVENT LISTING BNI Kudos.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Burnley - BNI Kudos

Prairie Sports Village, Windemere Avenue, Burnley, BB10 2FU

06:45 - 08:30

Business Networking in Lancaster - BNI Castle
EVENT LISTING BNI Castle.png.png
LBV Hub Networking
04 Apr 2024

Business Networking in Lancaster - BNI Castle

Vale of Lune RUFC, Powder House Lane, Lancaster, LA1 2TT

06:45 - 08:30

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
05 Apr 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin