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Ribble Cycles has opened a new showroom in Bristol, its first in the South West and fifth overall.
The company recently redeveloped its flagship store in Clitheroe and opened new premises in Nottingham. It also operates showrooms in Birmingham and Bluewater in Kent.
The 1,500 sq ft shop will showcase more than 25 bikes from the company's product range and feature interactive screens and video wall to offer a fully immersive experience.
The space will also be used to hold events, seminars, screenings and product evenings.
David Stacey, commercial director at Ribble Cycles, said: "Opening our showroom doors in Bristol’s ever-popular The Mall at Cribbs Causeway is such an exciting statement for the brand and testament to the success of our retail strategy and portfolio roll-out plan.
"Bristol and the South West have such a strong cycling legacy and heritage that aligns perfectly with our brand vision and strong existing regional consumer base - all prime considerations for when opening a state of the art Ribble Showroom."
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