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Ribble Cycles has opened its new 2,000 sq ft showroom at Barrow Brook Trade Park in Clitheroe.
The venue has been designed as an immersive and all-sensory consumer experience for its full range of hand-built bicycles. It features Europe’s largest indoor 4k video wall, and a signature scent created for the company.
Starting this Summer the store will become a location for Ribble events and activities including regular ride-outs, evening talks, technical ‘how to’ classes, screenings and Zwift events.
It will also house the Ribble Live virtual showroom team allowing customers from all around the world to speak with one of the experts via a live one-way video chat and to experience the store from the comfort of their own home.
Andy Smallwood, Ribble’s CEO, said: "Whilst we have been trading since 1897 this absolutely represents our vision for the future of the Ribble business as we continue to innovate and disrupt the cycling and leisure markets on our way to becoming a truly world-class brand."
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