Ribble Cycles appoints new head of creative

Preston-based bike manufacturer Ribble Cycles has appointed Simon Picton as its new head of creative.

In a 20-year career, Simon has worked for companies including BBC and SKY, and was most recently senior creative manager at Red Bull Media House..

Simon said: "After spending five years in Salzburg, directing and producing sports and entertainment content for Red Bull Media House, I wanted to return to the UK and join a leading and forward-thinking British brand.

"Therefore, I am proud and delighted to be joining Ribble Cycles as its head of creative. I have enormous respect for Ribble’s heritage and its global ambitions are clear to see. I’m excited to be able to lead the brand’s content generation and creative direction in contribution to its exciting future growth strategy."

Andy Smallwood, CEO, said: "Attracting highly talented and experienced people to the team is a testament to our strategic vision and mission, which has dramatically evolved over recent years.

"Simon’s experience, at Red Bull and the other brands he has helped to drive forward, aligns perfectly with our next strategic phase and further growth."

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