Self-adhesive tape converter Preston Technical has returned to video engagement specialist Bigtank to bring its collaboration with innovation giant 3M to life.
Preston Technical wanted to communicate how its innovative tape is utilised in automotive manufacturing and industrial processes around the world. The introduction to Bigtank was made through the Peer Networks programme, where MD Lee Parnell joined Bigtank MD Rob Hallam on a cohort, and following an initial project with Preston Technical’s TabTech brand the working relationship has flourished.
The Bigtank team spent a day onsite, capturing an in-depth overview of the Preston-based factory and its operations, featuring the latest technology and also how they have adapted heritage machinery to still serve a purpose to this day.
Marketing manager June Prince said: "The team’s instinctive knowledge of the product’s benefits and selling points enabled them to produce the content that we were looking for. I will not hesitate to get Bigtank involved next time we need video marketing support."
The finished product is now part of Preston Technical’s online marketing strategy and customer experience.