Post a promotional gift to say thanks and make your business memorable

Working from home is once again a government requirement in the fight against Covid 19. Where there is an option, increasing numbers of people are choosing to embrace technology and meet over Zoom and Teams video connections, rather than face to face This is making it more difficult to maintain some physical contact with clients and leave a lasting reminder of who you are and what benefits you can offer.

Keeping in front of staff, clients and prospects

Embracing the traditional postal route is a great way of maintaining contact, creating goodwill and leaving your message and contact details in a physical, long lasting way. One of the major benefits of posting promotional gifts is that they can be on hand when a buying need arises. Send a thank you to staff working from home. Mail your message and contact details to customers. Post a promotion to prospects that makes the envelope interesting and desirable.

Lightweight Standard Letter Gifts

Here are some useful promotional product gift ideas that will fit in an easy to post as standard, Royal Mail letters. This must weigh no more than 100 grams and have maximum dimensions of 240 mm wide, 165 mm height by just 5mm thickness. This is the lowest cost postal option available in the UK at the time of writing. For full Royal Mail guidelines CLICK HERE

Eight Gift Ideas To Distribute By Standard Letter

Microfibre lens cleaning cloths – These are available in a range of sizes with spot colour or full colour branding options. Flat and extremely lightweight they are the perfect gift for posting. Lots of branding area to one or both sides. Really useful for modern touch screens on phones and tablets as well as must have for people who wear glasses. Eco-friendly recycled and recyclable poly-proptlene options available. Polish up your marketing today.

Nail files – lightweight foam back emery boards are available with large, full colour print to both sides. A thoughtful gift for ladies but also appreciated by many men. These low-cost message carriers can last for many years in handbags, on desktops and in drawers. You get repeat exposure of your brand every time they are used. Smooth promotional impact.

Coasters – several styles of lightweight coaster are available to put your advert on the desktop. UK made, recycled tyre, Gnalvic and foam backed coasters can put contact details next to a PC, where buying decisions made daily. They also offer large, full colour print areas to let a picture paint a thousand words about your brand. Let your contacts have a drink on you. Ask about our Brite-Mat coasters manufactured right here in Lancashire.

Rulers – 15 cm/6 inch rulers can be posted as standard letters whilst 30 cm/12 inch rulers need large letter postage. Another product with a large branding area to make a memorable impact on the recipient. A practical promotional product with pun potential to raise a smile. Get STRAIGHT to the point. UNDERLINE your benefits. Your brand RULES. Makes your marketing MEASURE up. Ask about our clear acrylic branded rulers made in Blackpool.

Bamboo Comb – made from sustainably sourced bamboo, this eco-friendly comb makes an unusual gift. A long-life product that smartens up your image. A prominent print area gets your brand in your customer’s hand. A great idea for health, personal and personal service industries.

Plastic RFID Credit Card Protector – A great postable promotional gift to prevent the illegal skimming of credit card details. Show your contacts that you care for their safety and wellbeing. Available in a choice of six colours with a big space for your logo. This is a great product to compliment security businesses, personal safety campaigns and all the finance industries. “No-one looks after your cash like we do”.

Fridge Magnets – UK made, flexible, magnetic rubber composite material available in a wide range of eye catching shapes. A best-selling promotional item that gets your message to the heart of the home. Choose a shape and create a design to compliment the message you want to convey. House shape for property promotions. Car shape for all motor trades. Van shape for delivery services and building trades. Even wheelie bin shape for recycling schemes and waste disposal. Get prospects attracted to your business.

Temperature Gauge Card – a really useful card with a built-in temperature gauge is available with full colour printing to both sides. The perfect tool to post out promoting plumbing and heating, holidays and travel or air-conditioning and refrigeration. Get a really cool campaign underway to generate some hot leads and warm appreciation from all recipients.

Help Me Choose

An experienced business gift distributor, such as BusinessGiftUK.com (established since 1985), can help you select the right promotional incentive. They can suggest appropriate products for your target audience, to fit in with your message and all within an appropriate budget. Utilise the power of the post to make your business memorable.

Stephen Ward is former Chair of the Central Lancashire Business Club, an Accredited Member of the British Promotional Merchandise Assocition and Managing Director of Ad-Options Ltd, established in advertising and promotions since 1985.

Tel: 01772 [email protected]://www.linkedin.com/in/stephenwward/Tweet: @BusinessGiftUKFacebook.com/businessgiftuk