Pleasure Beach Resort takes home four prizes at UK Theme Park Awards

Blackpool’s Pleasure Beach Resort is celebrating after picking up four prizes at the UK Theme Park Awards – including a win for its newly re-imagined ride, Launch Pad.

Its success included Gold awards for Launch Pad in the ‘Best Re-imagined Ride’ category, beating the likes of LEGO City Deep Sea Adventure at LEGOLAND Windsor, and for Best Seaside Park.

Pleasure Beach also took home silver in the 'Best Use of IP' category for Wallace and Gromit’s Thrill-O-Matic – which received brand news scenes this year – and bronze for 'Best Theme Park for Thrills.'

Amanda Thompson, chief executive, said: “What an incredible feeling it is to win these awards! Taking home four awards is fantastic in any case, but knowing that we were voted for by people who love our industry makes the wins even more special.

“We’re especially proud to have won a gold award for our re-imagining of Launch Pad. Combining nostalgia with exciting new elements is something that Pleasure Beach Resort does like no other, and to see our team’s creativity and expertise recognised in this way is a true honour.”

The UK Theme Park awards were organised by ThemeParks-UK.com, an independent consumer guide to UK theme parks, and presented in association with AttractionTickets.com.

For the sixth year, the British public were able to vote for their favourite theme parks in these national awards, recognising the best rides and attractions, shows and events.

The attractions with the most votes were then put to a panel of 10 expert judges to select the winners.