Planning in a pandemic

By Peachy Digital

04 Nov 2020

When Covid-19 hit, we thought it would be a couple of weeks, maybe months, that we would be working from home and with business as usual six months later. However – here we are nine months later facing a second lockdown, and the entire business world has had to do a complete U-turn on their marketing strategy.

It has been a tough few months, figuring out how to market in such a changed – and changing – environment. Here at Peachy Digital we have learned some interesting lessons along the way and have adapted accordingly.

Flexibility

At Peachy Digital we generally work on quarterly or yearly content plans, detailing all the important events in the client’s calendar and any celebrations occurring in the country. Obviously, these are intended to be flexible and adapt according to business needs – before Covid-19 this worked really well. The Peachy team can work ahead of schedule and prepare content in advance, giving clients opportunities to source the best possible images, feedback from their customers and so on so that this content delivers everything it is intended to.

But no plan was expecting the entire country to suddenly shut down! So, our approach to marketing strategy has become even more agile, more flexible to the extent that we are only working a week ahead of schedule at most. So much is changing every day that ideas can become outdated and ultimately abandoned where previously they felt like a stroke of genius.

Golden Rule: If it’s not relevant, don’t publish it. Right now, more than ever, marketing needs to be relevant to the current national announcements. What is the point in posting something that relates to the government announcement a week ago? If you look at our content plan, we actually have gaps in our schedule to allow space to adapt and react to what is going on.

‘Business as usual’

It’s a phrase we have seen so many times – and it’s one we try to avoid.

Frankly, it is not business as usual. We have had to adapt and overcome many hurdles. There is no way any single business is running exactly the same way as it was a year ago.

Every business has been affected somehow by Covid-19, so marketing to your audience ‘business as usual’ won’t be appreciated. You need to address the new challenges that everyone is facing, get on their level and be understanding of everyone’s needs.

Working from home

Like most businesses, our staff members are now working from home. Giving my work force the option to work hours that suit, in the comfort of their own home and taking away the stress of commuting has resulted in our productivity flying through the ceiling. I’ve retained typical office hours to ensure that we are contactable, but Ellen and Chloe are working more flexibly in delivering their workloads and it’s working well.

One take away I have gained from a member of the Peachy team: ‘I am time wealthy’.

While people are saying that working from home is costing them more in heating and electricity, we are forgetting that being inundated with time is a rarity, and right now it’s something we should embrace.

When working from home, use your lunch hour to run to the shops (essential trips only, of course), use your time making a coffee to put the washing on. We are getting small little errands done in the working day without sacrificing productivity in the office, meaning our weekends and evenings can be spent learning a new skill, spending time with our bubble or going for long walks locally.

Zoom

We all have had to adapt to a new normal for meeting and at Peachy Digital we have been asked by many of our clients to coach them on proper ‘Zoom Etiquette’.

Lighting: Make sure that the light is in front of you. If the light is behind you, you will become a silhouette.

Angle: You should not be looking down at the camera, if you’re looking down, we can see up your nose. Raise your laptop or iPad – if you don’t have a proper stand a big pile of books will do.

Sound: Invest in a decent microphone. If you are having to chair meetings for a large group, you will need a good microphone so you can be heard at volume without the sound being distorted.

This is a time where we need to be getting on our audiences’ radar. We can explore our creativity – let’s embrace it. What can you be offering your audience? How can you adapt your business? Whatever your brand decides to do, it’ll help you to stay visible during this crisis. And when we come out the other side, you’ll be remembered for your positivity.

Lizzie Turner-Jones

Managing Director, Peachy Digital

Enjoyed this? Read more from Peachy Digital

Latest news

1

Post Office future secured as council explores new options Abington Street Post Office

Post Office future secured as council explores new options

17 Sep 2025

2

Airframe Designs supports new defence strategy with pledge to nurture talent Jerrod Hartley

Airframe Designs supports new defence strategy with pledge to nurture talent

17 Sep 2025

3

Fox Group makes second acquisition since Stellex Capital backing Roger Thistlethwaite, managing director NMS Civil Engineering Limited. Paul Fox, CEO Fox Group. John Flood, Executive Director Fox Group

Fox Group makes second acquisition since Stellex Capital backing

17 Sep 2025

4

Villa at Wrea Green bought for £3.6m by Haythornthwaite family The Villa Wrea Green courtesy of The Villa Wrea Green

Villa at Wrea Green bought for £3.6m by Haythornthwaite family

16 Sep 2025

5

Fourth Lancashire Bodycare store to shut Nick Holloway of administrators Interpath

Fourth Lancashire Bodycare store to shut

16 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Business Breakfast Networking Event
business workshop photo.png.png
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

Business Breakfast Networking Event

Media Factory, University of Lancashire, Preston, PR1 2HE

08:00 - 10:30

Ladies Lunch
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
18 Sep 2025 - 18 Sep 2025

Ladies Lunch

Lancaster Golf Club, Lancaster, LA2 0AJ

12:00 - 16:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin