Pets Choice raises the ruff with help from Lustalux

A leading pet food manufacturer based in Blackburn has transformed its offices with floor to ceiling wall graphics of cute, cuddly animals.

Pets Choice is the UK’s fastest-growing pet food manufacturer with a comprehensive portfolio of consumer brands. It has recently moved to brand new business premises after a major expansion and hired Preston-based window and graphics specialist Lustalux to help makeover their new building.

The building consists of three floors of offices with large expanses of glass and blank walls which were 'crying out' for some artistic flair.

Richard Lancaster, director of Lustalux, said: “We were delighted when Pets Choice asked us to help them transform their building. They are a renowned business in the Lancashire area and we couldn’t be happier with the end results.”

Lustalux applied “etched” effect manifestation to all full height glass partitions which incorporated the Pets Choice company logo. The manifestation not only brought the glass in line with building regulations but also showed off the company’s creative branding to the full.

The new premises had large expanses of blank space that needed filling with interesting images; and what better graphics for a pet food manufacturer to have than pictures of their own customers.

Full colour digital images, created by Pets Choice integrated agency One Marketing Communications, were printed onto transparent film and then mounted onto various walls around the building. To give the images a bold vibrant look the process was to firstly UV print with white ink followed by a layer of colour to make the finished article stand out and not blend into the walls.

Julie Butcher, marketing manager for Pets Choice, said: “We couldn’t be more pleased with our new walls and glass manifestation. Lustalux have done an absolutely fantastic job and the level of service received was second-to-none. “They were very personable and perfect in every way possible and they’ve helped to bring our offices to life.”