Online fame for Rocket Centre's freeze frame

Earlier this week, Formula One chief Bernie Ecclestone was removed from his post after over forty years at the top of the sport, following the takeover of new rights owner, Liberty Media.

And after revolutionising Formula One through the television deals that made him a billionaire, it seems those ‘old media’ deals were the primary reason Ecclestone’s reign was brought to a swift end.

Faced with the challenge of predictable races and ever-decreasing TV audiences, together with the conundrum of overturning a policy of replacing much-loved historic races in favour of characterless new ones in countries that refuse to engage with digital media, Liberty are all set to transform the F1 model all over again.

Liberty Media’s experience of internet broadcasting, and in particular - their expertise of social media, will usher in a seismic shift in the way F1 fans will be watching their favourite sport from hereon in.

Seeing such a huge impact of one of the world’s biggest sports events (F1’s viewing figures are outstripped only by the Olympics and the World Cup), perfectly demonstrates the sheer power of social media in 2017, and whether it’s a breaking news story, the rise of a new celebrity, or the introduction of a new word to our daily language - today’s biggest talking points always start on social media.

Never more has this become more apparent than with the popularity of new trends, with videos going viral in mere hours, and copycat tributes quickly being shared with the world.

In the last few years alone, we’ve seen versions of ‘the Oscars selfie’, planking, and the Ice Bucket Challenge all being replicated across the world by everyone from A-list celebrities to primary school children, but late last year, it was the turn of the Mannequin Challenge to sweep its way across the web.

A viral video craze that features people imitating mannequins by freezing for the camera as music plays in the background, famous participants have included Adele, Britney Spears, James Corden, and a rather impressive mid-flight version featuring former POTUS Barack Obama, on Air Force One.

Not to be outdone, Blackburn-based motorcycle dealership The Rocket Centre, posted a Mannequin Challenge video of their own via their Facebook account, and thanks to its quirky poses and detailed insight of the inner sanctum, its popularity quite literally ‘rocketed’!

The North West’s biggest motorcycle dealership posted the video back on Remembrance Day 2016, and to date, it’s had over 6,300 views, generating hundreds of shares, likes and comments.

The three minute video features a handful of the general public together with over 20 members of staff, and as well as demonstrating the sense of humour of the team, it also reveals the sheer scale of the operation at the independently-owned store.

Touring the reception, back-end offices, showroom and workshop, the viral video takes in a mixture of mischief-making, the replenishment of merchandise, and vehicle maintenance, alongside a deal being done, and a rather unfortunate accident!

Commenting on the success of the video, Wayne Ainsworth, ecommerce & digital marketing manager said “We were really keen to showcase the personalities behind the Rocket Centre to our customers across the country, so producing a fun video was a no-brainer. While we were really pleased with the initial outcome, we were absolutely overwhelmed by the way our Mannequin Challenge captured the imagination, and very proud of the engagement it created.” To view the video for yourself, head on over to the Rocket Centre’s Facebook page, and be sure to follow them on Twitter @RocketCentre and Instagram for all the latest updates and news of special offers and events.

Enjoyed this? Read more from Bespoke Digital Agency

Latest news

1

PM+M welcomes ten new apprentices for 2025 intake Lucy Field, Kate Walsh, Ellie Fisher, Zainab Aswat, Reece Jones, Aisha Bibi Patel, Finley Vila, Uzair Zariwala, Richard Prest, and Charlie Harrison

PM+M welcomes ten new apprentices for 2025 intake

11 Sep 2025

2

ROCCIA strengthens commercial division with senior appointment Andrew Grove

ROCCIA strengthens commercial division with senior appointment

11 Sep 2025

3

Final call for investors: Rossendale community solar project must hit target by November Gary McEwan managing director of Interfloor

Final call for investors: Rossendale community solar project must hit target by November

10 Sep 2025

4

Lancashire Combined County Authority unveil plan to Get Lancashire Working Lancashire Combined Authority

Lancashire Combined County Authority unveil plan to Get Lancashire Working

10 Sep 2025

5

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration Collaboration between BAE Systems FalconWorks and Lockheed Martin Skunk Works

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration

09 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin