One team guest lectures at Manchester Metropolitan University

Integrated communications agency, One, has supported students at Manchester Metropolitan University for the second year running by delivering a seminar on social media and professional blogging.

Alex Hamilton, PR and social account director at One, was invited to guest lecture the university’s Public Relations MA students, to educate on the benefits of the discipline, and why fresh, shareable content plays a key role in marketing today.

Students also had to complete activities to demonstrate how they would apply the skills to real life.

Alex comments: “As I’m sure most agencies can testify, the line between social media and PR is becoming ever more blurred.

“Increasing numbers of brands are adding social media to their traditional communications channels, which means it’s never been more important for budding PR professionals to understand how social media and digital disciplines are beginning to play a bigger role in the marketing mix.

“We’re only too happy to share our skills and knowledge with the future generation of media professionals and answer any questions they might have from our own agency experience.”

One is an integrated agency offering advertising, design, digital, PR and social services to a range of B2B and B2C clients, including Alstom, Britannia, Hoover, Taylor Wimpey, United Utilities and York Races. For more information, please visit www.thinkasone.co.uk or follow us on twitter, @ThinkingAsOne