One million more tourists visit Lancashire

Marketing Lancashire has released tourism figures for 2013, showing a growth in visitors numbers, revenue generated and employment in the sector.

Ruth Connor, chief executive of Marketing Lancashire, said: “ This growth is a strong result for 2013 especially as the year before was quite an extraordinary one with Lancashire hosting three major events, The Preston Guild, The Open Golf Championship and the 400th Anniversary of the Lancashire Witch Trials. The PR and marketing activity around these successful and diverse events has undoubtedly raised awareness of Lancashire’s broad cultural appeal and helped bring in an additional one million visitors.

“Lancashire already has 20 million more visitors than Cumbria and is the second highest visitor economy in the North West. With a strategic push to raise the profile of the county, and increased pride in on our key heritage, cultural and unique ‘Lancastrian’ assets, we can make Lancashire the North West destination of choice for short breaks as well as day visits.