New managing director at La-Z-Boy UK

La-Z-Boy UK has promoted sales director Tristan Pyke to the role of managing director.

Tristan has worked with the iconic furniture company for four years, joining as head of sales and more recently becoming sales director for independents in 2021.

Prior to joining La-Z-Boy he worked as sales manager of Italian furniture brand Calligaris before running an independent furniture agency.

In his new role, Tristan will be responsible for a team of 15 personnel at La-Z-Boy UK, headquartered in Maidenhead, and in the commercial team at La-Z-Boy Manufacturing UK, based in Colne.

Mark Draper, vice president of La-Z-Boy International, said: “Tristan is a huge asset to the company and I am delighted to see how business will develop with him at the helm. He is already well known to our independent customers and will be meeting with other key stakeholders in the coming weeks.

"This is an exciting time for the organisation worldwide as we launch our new brand platform and plan for our centenary year. Tristan will play a central part in ensuring the UK leads by example in showcasing our brand and product strengths."