New look at Taylor Patterson
Over the last few months the team at Taylor Patterson has been reviewing its services and looking at how it can communicate its offer in a clear and concise way to professional contacts and new client prospects.The work has culminated in a brand refresh for the firm, including the development of a new website and a striking suite of marketing materials.
Officially launching this week, the company said the new look branding has been developed to maintain the company’s position as a leader in the rapidly evolving industry and to cater for the individual needs of our clients.The brand refresh is a progression and modernisation of the well-established brand, which aims to clarify Taylor Patterson’s unique proposition, products and services.
Taylor Patterson’s corporate blue colour remains instantly recognisable, but now features a softer palette and shading techniques to reflect the company’s welcoming yet professional approach. The design also demonstrates the individual journey experienced by each client and bespoke solutions provided by the business.The development focuses on three key areas for the business:
•Strategic Financial Planning •Workplace Pensions •SIPP & SSAS Each area will have its own identity marked by bold colours to distinguish the different services available – for example Strategic Financial Planning incorporates a regal purple, whereas Workplace Pensions features bright green.As well as eye-catching new signage in reception at Lanson House, clients and business associates will notice contemporary client service brochures, report folders and business cards.
Gillian Bardin, managing director at Taylor Patterson stated “We are very excited about the new look for Taylor Patterson and we hope that the key services we offer are now perfectly clear to clients and contacts.“By repositioning the brand we are preparing for the future of the business, at the same time as celebrating the rich heritage that has got us to where we are today.
“The new branding is a reflection of the company’s overall approach, driven by the new team of directors appointed 12 months ago – professional, focused and forward-thinking. This is essential for our long-term business plan. “In addition to rebranding our services, we have also developed new products to add to our existing range of SIPP & SSAS solutions.”