New in from Clarkson’s Farm… SPAR North of England launches Hawkstone

SPAR stores across the North of England are launching a trio of Hawkstone products this week through James Hall & Co. Ltd.

Fresh from Clarkson’s Farm and landing on the shelves will be Hawkstone Premium Lager in 330ml bottles, Hawkstone Pils in 330ml bottles, and Hawkstone Cider in a 500ml bottle.

The range will be sold in a select number of SPAR stores in individual bottles with the premium lager priced at £2.75, the pilsner at £2.49, and the cider at £2.99.

Hawkstone is the creation of Jeremy Clarkson and Rick and Emma Keene of Cotswold Brewery, and the brand takes its name from the Neolithic standing stone that stands close to Jeremy’s farm.

All Hawkstone lagers are brewed with premium barley grown by British farmers, ensuring the highest quality and freshest taste.

The brand’s commitment to local sourcing extends to its cider, made with only freshly pressed apples from British orchards – never from concentrate.

Rob Midgley, Head of trading for licenced products at James Hall & Co. Ltd, said: “We are thrilled to be selling Hawkstone products and we anticipate that the premium lager, pilsner, and cider will be in strong demand from customers, particularly those who are fans of Clarkson’s Farm.

“We know that Hawkstone is a sought-after brand, and there has been real thirst for the range from both our company-owned G&E Murgatroyd SPAR stores and our SPAR independent retailers.

“By selling the product in individual bottles, it provides fans of the show who may not have tried it a chance to sample it, and introduces the product to new customers too, hopefully encouraging them to develop a taste for Hawkstone products longer term.”

James Hall & Co. Ltd is a fifth-generation family business which serves a network of independent SPAR retailers and company-owned SPAR stores across Northern England six days a week from its base at Bowland View in Preston.