Multilingual Mitch joins What More’s international sales team

As leading UK plastic homewares manufacturer What More UK gets ready to head to the Ambiente trade show in Frankfurt, there’s a new face in their international sales team.

Mitch is a fluent German speaker. He’s also fluent in French and English - in addition to his mother tongue of Romanian, of course.

49 year old Mitch Enache said, “I already use my language skills day-to-day in the What More office, and am looking forward to meeting international customers face-to-face at Ambiente.

Mitch has over 18 years’ experience in sales, in pharmaceutical and automotive businesses. He has lived and worked in the UK for the last two years.

Tony Grimshaw OBE, director of What More UK, said, “We’re delighted to welcome Mitch into the What More family.

What More UK is Britain's leading manufacturer of plastic housewares under the well-established Wham® brand. The business has a portfolio of more than 700 products: plastic housewares, gardening and DIY products sold under the trusted and value-for-money Wham® brand, and manufactured at their 500,000 square foot purpose-built facility in Altham, close to Burnley in Lancashire. In 2014 the business diversified into bakeware and today produces a range of Wham® Cook non-stick and vitreous enamel bakeware at its purpose-built manufacturing facility. What More UK also owns the multiple award-winning PushPan® brand bakeware range.