Motionlab to help launch national industry showcase

By Motionlab

03 Apr 2014

After successfully helping fashion an award-winning trade show for the glazing industry, digital agency Motionlab has been set a further and arguably even tougher creative challenge, re-establishing a national showpiece for the building and construction sector.

Appointed by the organisers of the Fabricator Installer Trade (FIT) Show, for whom Motionlab provided all on and offline marketing, the agency reassumes the role of creative associates for the inaugural ‘Build Show’.

Due to be hosted biennially beginning in April 2015 at the NEC in Birmingham, the Build Show will be the first such vehicle aimed at building and construction contractors at all levels of the market for more than five years.

Renewed optimism in the sector and the way in which The FIT Show was so graciously embraced gave the organisers the motivation they required to create a regular exhibition dedicated to the building and construction fraternity and replicate the buzz generated. They demonstrated similar decisiveness when reappointing Motionlab to create what they believe will be the biggest building and construction show the UK has ever seen.

A substantial seven figure marketing budget has been made available so that all marketing channels can be fully exploited. ‘The Sun’ newspaper has also been recruited as national media partners to ensure that every level of building and construction can be reached to drive a targeted visitor count of 30,000+ people and 500 exhibitors to the 35,000 sqm. of exhibition space in three NEC halls.

Motionlab has commenced by crafting and unveiling phase one of a brand new digital platform and exploiting social media to prompt initial interest within the sector.

Stage two of the website will be released later this month as larger numbers of high profile exhibitors and industry representative organisations join the event.

A consistent combination of digital and press-based advertising will be employed over the next 12 months, utilising email marketing and well-known trade publications to generate awareness, with the strapline of ‘something big is about to happen’.

Roadside advertising for major transport links around Birmingham and the West Midlands is also currently being developed and the team are exploring the feasibility of building a dedicated app.

All Build Show requirements are being completed alongside Motionlab’s existing FIT Show creative duties ahead of that particular event’s second hosting in June, an exhibition that has so far won numerous event industry awards.

In addition to capturing an AEO Excellence Award for ‘Best Trade Launch Show’ and ‘Promotional Campaign of the Year – Trade’ at the G Awards, the first edition of The FIT Show has just been nominated in four categories at the Exhibition News Awards including ‘Best Marketing Campaign’ and ‘Best Use of Digital’. Paul Godwin, Managing Director of both events commented: “Motionlab has created some extraordinary campaigns for us that have wowed the exhibition industry but more importantly of course, helped us to bring in exhibitors and visitors in large numbers. After success with The FIT Show there could only be one partner for us with the Build Show.”

Enjoyed this? Read more from Motionlab

Latest news

1

Fit-out begins at hospital's new £1.5m annex Greater Lancashire Hospital Annex

Fit-out begins at hospital's new £1.5m annex

13 Jun 2024

2

Ribbon cut on Blackpool's £23m tramway extension Blackpool Tram Extension Launch

Ribbon cut on Blackpool's £23m tramway extension

13 Jun 2024

3

New electric charging points go live at Bowker Blackburn S0760582.JPG.jpg

New electric charging points go live at Bowker Blackburn

14 Jun 2024

4

Cala Gran Holiday Village secures Roadshow Security Cala Gran Holiday Village - Fleetwood.jpg.jpg

Cala Gran Holiday Village secures Roadshow Security

14 Jun 2024

5

Pension firm announces service expansion for businesses Paul Rowe Pro Start Pensions

Pension firm announces service expansion for businesses

14 Jun 2024

Lbv116 Ltb Strip980
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
11 Jun 2024 - 04 Dec 2024

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 16:30

Liverpool City Region Business Expo
LCR 22 EXPO IMAGE.jpg.jpg
LBV Hub Exhibitions
14 Jun 2024

Liverpool City Region Business Expo

Exhibition Centre, Liverpool, L3 4DQ

09:00 - 15:00

Business Networking in Preston - BNI Brunch
EVENT LISTING SIZING Brunch .png.png
LBV Hub Networking
14 Jun 2024

Business Networking in Preston - BNI Brunch

Samlesbury Preston Hotel, Preston New Road, Preston, PR5 0UL

09:30 - 11:00

Chamber Annual Dinner
Chamber Logo1.png.png
LBV Hub Social
14 Jun 2024 - 14 Jun 2024

Chamber Annual Dinner

Morecambe Football Club, Morecambe, LA4 4TB

19:30 - 00:00

Business Networking in Blackburn - BNI Infinity
EVENT LISTING BNI Infinity.png.png
LBV Hub Networking
14 Jun 2024

Business Networking in Blackburn - BNI Infinity

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:30 - 08:30

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
18 Jun 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy
Paul McGee Event
LBV Hub Seminars
19 Jun 2024

Exclusive Free Event - An inspiring morning with Professor Paul McGee, The SUMO Guy

Village Hotel Blackpool , Blackpool , FY3 8LL

08:30 - 13:00

Free 4 Week Growth Ignition Coaching Programme
UCLan Primary logo RKE.png.png
LBV Hub Seminars
19 Jun 2024 - 03 Jul 2024

Free 4 Week Growth Ignition Coaching Programme

Online, Preston, PR1 2HE

12:00 - 13:30

Bold Moves Mastermind - Procrastination to Profitable Pricing
BV Online Course Title pages (1).jpg.jpg
LBV Hub Seminars
19 Jun 2024

Bold Moves Mastermind - Procrastination to Profitable Pricing

Oswaldtwistle Mills Business & Conference Centre, Oswaldtwistle, BB5 0EY

09:30 - 12:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
19 Jun 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV116 Online Graphic
Subscribe now

Weekly news bulletin