Motionlab creates microsite for latest Collinson innovation
The already well-established creative relationship between full service digital agency Motionlab and manufacturers Collinson plc is continuing its growth following the launch of a microsite for BIGDOOR – the company’s new hydraulically operated door system.Motionlab has been providing highly successful online and offline marketing materials on behalf of Collinson for a number of years producing a raft of web, branding, advertising and graphic design solutions.
Sally Hayton, marketing manager at Collinson said: “We service four very diverse sectors: agriculture, construction, renewables and BIGDOOR, it is important for us to work with a company who totally understand our brand and Motionlab do just that, creatively ensuring marketing material from all sectors sit well together and stand out individually.”Building on the success of their previous work and web-based experience, Collinson appointed the team at Motionlab to create a dedicated microsite for BIGDOOR to give it a permanent web presence where promotion of its entire range of hydraulic doors and walls for agriculture, aviation and industry can be greater demonstrated.
The application of a microsite will aid Collinson in their efforts to increase brand awareness of BIGDOOR whilst heavily contributing towards driving new-found traffic to their primary site.Visitors to the microsite are treated to a user-friendly interface and rich online visual experience to help fully demonstrate BIGDOOR as a versatile door solution that can be integrated within virtually any building type.
Call to actions can be easily located on each individual agriculture, aviation and industry section of the site for those keen to take their online enquiries further. A case studies section will also soon be incorporated into the microsite giving BIGDOOR a devoted platform on which they can highlight the increasing number of completed door installations and exhibit additional product photography.