Motionlab bags Realm marketing brief

Realm, which operates the largest portfolio of outlet centres in the UK, has appointed Motionlab as the digital marketing agency for seven schemes within its UK outlet centre portfolio.

Motionlab will service the outlets, which offer discounts of up to 65% on high street and big name brands, and includes; Clarks Village, Freeport Braintree, Freeport Fleetwood, Freeport Talke, Junction 32, Lakeside Village and Livingston Designer Outlet.

The project will kick start with the development of a new website and network marketing solution that will be rolled out across all outlets.

Motionlab will work with Realm’s new digital marketing manager, Helen Williams to deliver fully integrated, multi-channel campaigns that streamline the customer journey for the seven outlets. Sites include Freeport Braintree, Clarks Village, Junction 32 and Lakeside Village.

Motionlab’s remit includes the group-wide website development, with the first site due to go live in quarter one of 2015, followed by a tiered roll out. Motionlab will provide overall direction for all digital marketing including; SEO, PPC and content marketing across email, web and social media to ensure that customers receive a fully optimised shopping experience.

Helen Williams, digital marketing manager for Realm, said: “We needed to partner with an agency that understood our needs as a retail management provider operating in a highly competitive retail market in a truly digital era.

“Motionlab’s full service offering, clear interpretation of our digital brief and enthusiastic team made them a natural choice to work with. We’re excited to see the new Realm outlet websites go live in 2015, and the impact that the on going digital marketing activity has on the customer experience.”

Simon Iredale, Motionlab CEO, said: “We’re really pleased to be working with Realm to deliver this exciting programme of digital marketing. “The customer journey in a digital age is a complex one. We will be working with Realm to ensure that each of the key touch points for this diverse audience are maximised, driving footfall to each of the retail outlets and, ultimately, increasing sales.”