Marketing strategy – how will 2023 be different?

We're at a point in the year, heading into Christmas, where many folk are winding down. Many have stopped for the season, taken a well earned break for Christmas to spend with family. 

I think the end of the year is a good time to pause and look at your strategy. How did 2022 go for you? How do you want 2023 to go for you? Especially if you are running your own business. And if you want it to be different, what will you do different? 

As you ponder what you are going to do in your business for 2023, here's a thought to ponder.

How many marketing and sales methods are you already using, or planning to implement?

For example, here are some common methods of marketing and sales (and this is not an exhaustive list):

• Google Ads
• Linked In
• Facebook / Instagram Ads
• Trade shows
• Word of mouth
• Referrals
• Website conversion optimization
• Remarketing
• E-mails
• Telephone calls
• Direct mail
• How many is your business using? Really, how many? A common figure in most companies is 1 or 2. For successful companies, the figure is more like 10.

Where do you stand? If you really want to succeed, and you are only using 1 or 2…

If you would like a hand with this, or have an independent pair of eyes looking over your marketing strategy, I can help - this is what I do. Call me.

Dale.Spence@GenesisGRC.co.uk / 0777 5604378