Marketing Lancashire appoints chief executive

By LBV

22 Aug 2012

Ruth Connor, previously managing director of Shearings Holidays, has been appointed as the chief executive of Marketing Lancashire. She will work alongside Paul Heathcote, recently appointed as chairman, to spearhead the organisation’s work to support the visitor economy and attract investment to the county.

Ruth said: “I'm thrilled to have the opportunity to lead Marketing Lancashire and look forward to working with colleagues and businesses, both within and outside the county, to make it a success.

“Lancashire is a fantastic place with a huge amount to offer visitors and investors, but it doesn't always get the recognition it deserves.

“Marketing Lancashire is a new organisation with the task of harnessing that potential and I'm confident we will make a very positive impact over the years to come.”

Marketing Lancashire was created in April 2012, with principal funding from Lancashire County Council worth around £500,000 together with additional support from the public and private sector.

The new organisation succeeds Lancashire and Blackpool Tourist Board, which was backed by the former North West Development Agency.

County Councillor Michael Green, Cabinet Member for Economic Development, Environment and Planning, said: “Ruth's combination of skills and experience made her an outstanding candidate for the role and I'm delighted she has come to Lancashire.”

Prior to her role at Shearings Holidays, Ruth was a director of Gold Medal Travel Group, where she was influential in a successful turnaround of the business that led to a takeover by Thomas Cook.

Previously she held various positions at Rank Group and Bourne Leisure, the latter including a spell as Sales and Marketing Director of Butlins. Originally born in Bolton, Ruth is married and has two young children.

Although Lancashire County Council is its main funder, Marketing Lancashire is also supported by other local councils across the county and raises a significant amount of its budget through commercial partnerships.
 

Enjoyed this? Read more from LBV

Latest news

1

Employer event to help keep region’s workers healthy Ben Harrison

Employer event to help keep region’s workers healthy

19 Jun 2025

2

Plan to get Lancashire working Lancashire Combined Authority

Plan to get Lancashire working

19 Jun 2025

3

Napthens confirms expansion into Manchester Stephen Faulkner

Napthens confirms expansion into Manchester

18 Jun 2025

4

Counting the cost of work-related illness David Dunwell and Jen Briggs

Counting the cost of work-related illness

17 Jun 2025

5

Where there's a Will there's a way to protect your legacy Olivia Holt

Where there's a Will there's a way to protect your legacy

17 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

90 day Business Planning Workshop
LBV Event Header.png.png
LBV Hub Seminars
20 Jun 2025 - 20 Jun 2025

90 day Business Planning Workshop

Bolton Arena, Arena Approach, Horwich, BL6 6LB

09:00 - 16:30

Moonlight and Memories Walk 2025
MMW.jpg.jpg
LBV Hub Fundraisers
21 Jun 2025 - 21 Jun 2025

Moonlight and Memories Walk 2025

St Catherine's Hospice, Preston, PR5 5XU

18:00 - 23:00

Emergency First Aid at Work – June 2025
Chamber Logo1.png.png
LBV Hub Seminars
23 Jun 2025 - 23 Jun 2025

Emergency First Aid at Work – June 2025

FGH Training 3rd Floor, Storey House, White Cross Business Park,, Lancaster, LA1 4XQ

09:00 - 16:00

Business Bike Club – July
Chamber Logo1.png.png
LBV Hub Networking
01 Jul 2025 - 01 Jul 2025

Business Bike Club – July

Various, Lancaster, LA

08:00 - 09:30

Chamber Breakfast Networking – July
Chamber Logo1.png.png
LBV Hub Networking
02 Jul 2025 - 02 Jul 2025

Chamber Breakfast Networking – July

St John's Hospice, Slyne Road, Lancaster, LA2 6ST

08:00 - 10:00

The Marketing Metrics that Matter – July 4
LBV Hub Seminars
04 Jul 2025 - 04 Jul 2025

The Marketing Metrics that Matter – July 4

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

08:30 - 11:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin