Make a fun goal for successful networking

As any LinkedIn guru will tell you, it’s important to have goals. Some aim to achieve them while others like to “smash” them. But you should at least have them. So when it comes to networking, what should your goals be?

It’s probably easier to start by saying what they shouldn’t be. First, your goal in attending a network meeting should never be to come away with a bunch of deals.

If you go in with a mind to sell, all you will do is render other delegates unconscious. Their eyes may still be open, but as you list off your USPs, their brain will be elsewhere by item three.

When goal-setting for networking, seek to develop relationships with those most likely to be able to introduce you to your target customers. Making one of your goals to arrange follow-up 121s with those who tick the above criteria is a good place to start.

While that’s a good practical goal, my other priority is perhaps a little more controversial – have fun!

Networking is about forming relationships. So don’t feel guilty about having a goal of simply enjoying it.

So if your aim is to enjoy a great meal and chat with some like-minded people, you’re actually much more likely to make a success of it than if you pressurise yourself with hard business outcomes. Those outcomes will come if you have fun.

It’s all a matter of balance