Lovania goes green for Aldi

After extending the supply deal by five further years, Lovania will invest in packaging and machinery to improve efficiencies. It has committed to converting all its plant trays to rPET, which is made of recycled materials and is easily recyclable.

Lee Chambers, head of sales, at Lovania, said: “We’ve come a long way since our business began, and continued investment from Aldi is encouraging us to grow and modernise more than ever before.

The announcement follows recent environmentally-friendly initiatives from Aldi, including plans to be carbon neutral by 2019 and to ensure all its packaging is recyclable, reusable or compostable by 2025.

“Many of our customers are avid gardeners and these products will help them to cut single-use plastic from their green spaces.” Aldi buys British wherever possible, and was the first retailer to sign the NFU Plants and Flowers Pledge which aims to create a fair and transparent ornamental horticulture supply chain.