Llewelyn-Bowen launches business opportunities brochure for illuminations

A new brochure, designed to encourage businesses to back Blackpool’s Illuminations, has been launched by the display’s creative curator, Laurence Llewelyn-Bowen.

And with the display set to be reinvigorated thanks to a £2m Coastal Communities Fund investment, the display is set to be transformed and further increase its interactivity.

As a result, Laurence met with businesses, including some major national and multi-national firms, to promote the new brochure and reveal new sponsorship opportunities available.

“It’s a global brand and my job as its curator is very clear – I want to tell business that what we have here is truly extraordinary and a huge asset to them and they can help to make it even better.

“I’m not looking for an enormous amount from any particular business; I want people to be able to commission bespoke pieces of public art which will have an incredible impact on their brand.”

“With the new technology we have, there’s a major opportunity to get really creative and innovative if businesses are willing to invest. “Blackpool Illuminations attracted more than 4 million visitors last year, so the potential reach for multi-national, national and local companies to get their message across is virtually unrivalled."