Leonard Dews to open region's biggest bridal boutique
Building works are now underway and, when complete in May 2019, it will be the largest bridal boutique in the North West.
The new showroom will be dedicated to Leonard Dews' fine bridal jewellery and gift collections, with commissions from international award-winning fine jewellery designer Vicki Smith, as well as jewellery from Chopard and Fope.
The expansion will also incorporate a new customer service department and 550 sq ft of new office space, and the launch of the new showroom will also unveil Leonard Dews’ new branding, which is currently being refreshed by Lancashire creative agency Hotfoot Design.The new bridal space has been designed to attract a younger audience of first-time purchasers from across Lancashire and Cumbria. It is also hoped that the new showroom will benefit from improved rail links to London, the extended tram system and the opening of a new conference centre in the seaside town.
The retailer, first began trading in 1877, will also create new sales consultant roles as the store grows. Michael Hyman, owner and third generation jeweller at Leonard Dews, said: “We’re thrilled that the expansion works to almost double our retail space in Blackpool have begun. We love Blackpool, and our long heritage here, and are delighted that we can bring investment, new jobs and hopefully new customers to the town for an exciting, and exceptional, customer experience.”