#LancashireDay social media reaches audience of 74 million

The figure tops last year's Lancashire Day record of 60 million.

With the added benefit of those sharing photos and facts about Lancashire, being entered into a ‘grand’ prize draw to win a gourmet overnight break at Hipping Hall, a year’s supply of Dewlay Lancashire cheese and a year-long subscription to Lancashire Life.

Interactions with people in 1,098 locations were also recorded throughout the duration of the campaign, with people from Ottowa in Canada, to Wellington in New Zealand, across Europe, the USA, Africa and the Far East sharing messages and wishing Lancastrians everywhere a ‘Happy #LancashireDay’. Ruth Connor, chief executive at Marketing Lancashire, said: “We are delighted that so many people engaged with #LancashireDay from public figures and organisations, to the business community and ex-pats all over the world."