#LancashireDay social media reaches audience of 74 million

Marketing Lancashire has estimated that the social networking reach of Lancashire Day rose to 74 million individuals around the world.

The figure tops last year's Lancashire Day record of 60 million.

Marketing Lancashire led with a campaign, which launched on November 16, to get the county trending on #LancashireDay, with the public invited to share what they think is ‘grand’ about the county.

With the added benefit of those sharing photos and facts about Lancashire, being entered into a ‘grand’ prize draw to win a gourmet overnight break at Hipping Hall, a year’s supply of Dewlay Lancashire cheese and a year-long subscription to Lancashire Life.

Marketing Lancashire also worked with government departments to share messages across the Northern Powerhouse, BEIS (Department for Business, Energy and Industrial Strategy) and DCLG (Department for Communities and Local Government) social media channels resulting in #LancashireDay being the second most used hashtag by UK MPs on November 27, the government’s release of its #industrialstrategy being in first place.

Interactions with people in 1,098 locations were also recorded throughout the duration of the campaign, with people from Ottowa in Canada, to Wellington in New Zealand, across Europe, the USA, Africa and the Far East sharing messages and wishing Lancastrians everywhere a ‘Happy #LancashireDay’. Ruth Connor, chief executive at Marketing Lancashire, said: “We are delighted that so many people engaged with #LancashireDay from public figures and organisations, to the business community and ex-pats all over the world."