Lancashire businesses encouraged to make the world a better place

According to the latest social trends report for 2021 by Hootsuite, 53% of customers want to see businesses proactively make the world a better place.

Claire Benson founder of The Marketing Power Hour is leading the charge, launching the county's first purpose-led marketing and communications partnership. Claire's focus is to empower businesses to build brands which can be impact-driven while increasing their profits.

"Customers want organisations to walk the talk," says marketing and communications strategist and coach, Claire Benson. "While corporate social responsibility has been a feature of the business landscape for some time in Cumbria, in 2021 customers want to see the businesses they engage with, regardless of size, really live up to their values and reflected through their supply chains, customer and employee experiences."

With less than a decade to reach the UN's sustainable development goals, Claire believes businesses and marketers must work together and influence change.

"In times of economic hardship and uncertainty, marketing and communication budgets are the first to be cut, but following the sea-change of 2020, I think businesses need to be brave, creative and innovative and look for new ways to build trust and grow their businesses," says Claire.

In Deloitte's 2020 annual survey of millennials and Gen Z, 60% of respondents said they plan on buying more products and services from businesses that have taken care of their workforces and positively affected society during the pandemic.

"Marketing and Communication leads can drive this change, starting with influencing the board and senior leadership teams. 2020 saw numerous social issues rise to the fore. While commendable in many senses, social media managers reacted somewhat disastrously, without a comprehensive strategy being implemented throughout the entire organisation."

Working with directors and managers of SMEs, Claire acknowledges that implementing a purpose-led strategy can be difficult for micro and smaller businesses.

"One of my aims, when I conceptualised The Marketing Power Hour, was to ensure that the services the partnership offers are affordable. I believe every organisation should be able to access expert branding, marketing and communications advice and coaching, which is grounded in sound business strategy."

Claire was elected as a Fellow of the Chartered Institute of Marketing in August 2020.

About The Marketing Power Hour

The Marketing Power Hour is an independent marketing and communications strategy and coaching partner and can be found at www.themarketingpowerhour.co.uk

Claire is a Fellow of the Chartered Institute of Marketing and a Member of the Chartered Institute of PR, and works with associates and freelancers who are also committed to ethical marketing and communication practices and CPD.

The Marketing Power Hour offers three services to empower businesses:

Director-level, Power Hour strategy sessions, Power Workshops to show businesses how to brand, market and communicate effectively and with purpose,

Power Projects, to design and help implement marketing and communication strategies and embed organisation-wide purpose.

Enjoyed this? Read more from The Marketing Power Hour

Latest news

1

Preston frozen dough brand has new celebrity shareholders Ant and Dec and Amy and Chris Cheadle

Preston frozen dough brand has new celebrity shareholders

18 Jul 2025

2

Wellbeing focused co-working space with its own pub in Burnley gets ready for launch Dave Scholes and Malcolm Ireland

Wellbeing focused co-working space with its own pub in Burnley gets ready for launch

18 Jul 2025

3

UK's pioneering Combat Air Flying Demonstrator is revealed Flying Combat Air Demonstrator

UK's pioneering Combat Air Flying Demonstrator is revealed

17 Jul 2025

4

A fresh brew for The Printed Cup Company The Printed Cup Company

A fresh brew for The Printed Cup Company

17 Jul 2025

5

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International Joe Diston

Joe Diston from Beever and Struthers appointed to new Global IFRS leader for HLB International

17 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Advantage: AI – A Workshop for Business Leaders – August 14th
Navy--Event Tile.png.png
LBV Hub Seminars
14 Aug 2025 - 14 Aug 2025

Advantage: AI – A Workshop for Business Leaders – August 14th

Door4 Office, Burnley Wharf, Burnley, BB11 1JG

09:00 - 12:00

The Business Network Central & East Lancashire
LBV Header (24).png.png
LBV Hub Networking
21 Aug 2025 - 21 Aug 2025

The Business Network Central & East Lancashire

Mytton Fold, Langho, BB6 8AB

11:30 - 14:15

Morecambe Bay Walk
Walk.jpg.jpg
LBV Hub Awards
30 Aug 2025 - 30 Aug 2025

Morecambe Bay Walk

Arnside, CARNFORTH, LA5

09:30 - 14:00

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin