Lancashire agency gives Hyundai Motor UK characters a classic makeover

By Wash Studio Ltd

05 Jun 2019

petrol_heads_2.jpg

In last year’s launch of the high performance ‘N’ range, Wash introduced the characters featuring in the ‘Turning Petrol Heads’, the campaign – recognised as best ‘Broadcasting - Commercial / Advertising’ in the Prolific North Awards last month.

The agency was re-commissioned to develop a complementary concept for the i30 Fastback N model.

Andy Walmsley, Wash Studio’s owner and creative director explains: “The new i30 Fastback N is styled to stand out, featuring high-performance design elements and sophisticated lines, this campaign aims to appeal to the petrol-head community yet also signify that ‘it’s time for a new classic’ in the market.

“As well as the characters’ new tailored looks, viewers will notice their persona evolving, with some subtle features in the advert that may resonate with both car enthusiasts and fans of ‘classic’ movies of a certain period. The soundtrack also being of a period, yet giving the commercial an edginess that tells people that this car is certainly not for the mainstream - it’s for the ones in the know”.

David Pugh, marketing director at Hyundai Motor UK said: “When the original N campaign launched last year, Hyundai was still working hard to position itself as a brand that produced credible performance cars in the UK. The reception of the i30 N has been incredible, allowing us to even more confidently speak to a petrol head audience. The launch of Fastback N earlier this year gave us a perfect opportunity to reintroduce the petrol heads characters with a fresh and confident UK specific campaign, helping us continue this conversation with car enthusiasts and grow our performance credentials further.

The fully integrated campaign, which broke June 1 during the UEFA Champion’s League Final coverage, will run through TV and cinema formats.

Latest news

1

University of Lancashire climbs 14 places in student positivity survey Happy students at ULAN

University of Lancashire climbs 14 places in student positivity survey

10 Jul 2025

2

Forbes Solicitors achieves strong growth and promotes 15 Forbes Solicitors promotions

Forbes Solicitors achieves strong growth and promotes 15

10 Jul 2025

3

Communications company raises investment will fuel global expansion Laurence Tan (Investment Associate, Praetura Ventures); Charlie Morris (Director, Corporate Finance (Mergers & Acquisitions); Ian Rose (Chairman, Audiebant); Josh Dean (CEO, Audiebant); Peter Carway (Investment Director, Praetura Ventures)

Communications company raises investment will fuel global expansion

10 Jul 2025

4

Lancaster Spirits Company announces partnership with leading whisky maker Joan Casals, Max McFarlane and Chris Pateman

Lancaster Spirits Company announces partnership with leading whisky maker

09 Jul 2025

5

Viridium appointed to support Indurent with major warehouse decarbonisation project Rebecca Latham, Gemma Cornwall and Ross Cornwall

Viridium appointed to support Indurent with major warehouse decarbonisation project

09 Jul 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College University Courses Building, Burnley, BB12 0AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Shaping Preston's future by remembering its past
1750160034867.png.png
LBV Hub Networking
16 Jul 2025 - 16 Jul 2025

Shaping Preston's future by remembering its past

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 20:30

Chamber Summer BBQ
LBV Hub Social
17 Jul 2025 - 17 Jul 2025

Chamber Summer BBQ

The Borough, Dalton Square, Lancaster, LA1 1PP

17:30 - 20:00

Preston Tech Connection: Web3 is Dead. Or is It?
July Longer Banner.jpg.jpg
LBV Hub Networking
29 Jul 2025 - 29 Jul 2025

Preston Tech Connection: Web3 is Dead. Or is It?

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:30

Preston Freelancer Meet-Up: July
Longer July Banner.jpg.jpg
LBV Hub Networking
31 Jul 2025 - 31 Jul 2025

Preston Freelancer Meet-Up: July

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancashire Business Day 2025
241122lbvlancashiredaylhp0647web
Networking
27 Nov 2025

Lancashire Business Day 2025

Burnley FC , Burnley, BB10 4BX

12:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin