Know thy numbers

By LBV

02 Nov 2010

Do you know how many customers – or sales – you need to make a profit? To break even?

How long will you need to work just to pay the tax man? How many prospects generate enough customers to make your profit margin? What is your profit margin?

If you’re struggling to answer these basic questions, you’re not alone. Most business owners I’ve coached over the years have no clue what their real numbers are. They have a vague guess or a “gut feel”.

They don’t really know because they don’t want to be faced with the reality that the numbers will show them. But to prosper, you’re going to have to put the fear of numbers behind you.

Mastery of your numbers gives you an edge over your competition and gives you the power to make better decisions.

Numbers tell you where you are
If you know how many people a day come through your doors and how many actually buy something, you have a handle on the number known as your “sales conversion rate.”

If you always convert 15% of your prospects into a sale, and you need 12 sales, you can easily determine that you will need 80 people through your doors to be profitable.

Numbers guide you where you want to go
Are you a professional who charges £50 an hour who now wants to double your income? You might need to determine whether it is better for you to charge £100 over 2000 working hours a year or £200 multiplied by 1000 working hours.

In either case, the numbers will give you an indication of what can work or show you where you might need to revamp your business so you can get to that £200 an hour goal.

Numbers help form a plan to get there
Sometimes the numbers will reveal your current mix of products and services and market conditions just won’t support your revenue and profit targets.

That’s not bad news – it’s just news. It will help you determine what you need to do to improve.

The numbers might show you that you can afford to hire a sales person to sell and additional administrative people to handle the books while you build the business in new and innovative ways.

What do the numbers look like in your company?

Take some time – right now – and introduce yourself to the past, present and future numbers of your business, because if you don’t master your numbers, your numbers will surely master you.

Graham Corrigan
Action Coach

 

Enjoyed this? Read more from LBV

Latest news

1

Taste Lancashire Producer Awards 2026 open for applications Taste Lancashire Producers awards

Taste Lancashire Producer Awards 2026 open for applications

15 Sep 2025

2

Stuart Buckley appointed head of sales and account management at Netcentrix Stuart Buckley

Stuart Buckley appointed head of sales and account management at Netcentrix

15 Sep 2025

3

Preston City Council pushes for fair pay Coun Valerie Wise

Preston City Council pushes for fair pay

15 Sep 2025

4

University of Lancashire increases state-of-the-art dentistry teaching facilities New dental facilities at University of Lancashire

University of Lancashire increases state-of-the-art dentistry teaching facilities

15 Sep 2025

5

VARS Technology team up with debt resolution specialists to fight fuel theft David Nichol John Garnett Aydan Jones and Laura Tilley

VARS Technology team up with debt resolution specialists to fight fuel theft

12 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day
MTD drop in session.jpg.jpg
LBV Hub Seminars
25 Sep 2025 - 25 Sep 2025

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day

Making Tax Digital for Income Tax Self Assessment (MTD for ITSA) drop-in day, Blackburn, BB1 5QB

10:00 - 16:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin