Kirsty's ready meals extends range and reaches for £3m sales
Kirsty’s chilled every day ready meals, the brainchild of Kirsty Henshaw who won backing on BBC’s Dragon’s Den, is adding two new products to its existing range and is on course to reach sales of £3m by the end of 2014.The brand, which will be bolstered by the addition of Beef Lasagne and Thai Chilli Chicken with Rice Noodles, has experienced a market share increase of 22% year on year, is now worth £2.6m and is the fastest growing branded ready meal in the UK.
The Preston based business has been manufacturing healthy ready meals for the past three years and it now has listings in Asda, Sainsbury’s, Waitrose, Ocado and Budgens.Built on Kirsty’s beliefs of creating meals that are ‘suitable for everyone’ as part of a healthy balanced diet, the entire range is free from wheat, gluten, dairy and nuts.
They have ‘all green traffic lights’, low in saturated fat, sugar and salt and are suitable for coeliacs.Commenting on the new product launches and the company’s growth, Kirsty Henshaw, said: “Winning backing on Dragon’s Den was the springboard I needed to be able to create my range of ready meals. Since our launch the brand has gone from strength to strength and we are now firmly established as one of the most popular ready meals in the UK. "All the dishes in the range are based on my personal beliefs that we can all have a healthy balanced diet and our increased distribution and the growth of the range demonstrate just how popular our products are with a wide target audience.”