Just an accountant or a trusted advisor?

The American author Helen Keller said: “Alone we can do so little, together we can do so much”. She was both deaf and blind from the age of two and described living as “at sea in a dense fog”. Despite this, she became one of the 20th century’s leading humanitarians.

Business owners can learn from this, and call on the support of others to navigate their challenges. Your accountant can be that trusted advisor, so long as they meet these three requirements:

Offers a wide range of services

Many business owners expect their accountant to help in making strategic decisions, also advising on matters such as tax planning, obtaining finance, HR and IT to name a few.

And rightly so. The more services offered, the deeper the partnership and understanding of the business.

Alone we can do so little, together we can do so much

Increased communication

How often do you meet with your accountant? Business owners who meet with their accountants monthly tend to view them as their most trusted advisors, consulting with them for business advice more often than family, friends, and even their lawyers.

Keeps on top of technology trends

There seems to be a direct correlation between businesses who view their accountants as trusted advisors and overall software adoption. This is because they have suggested and implemented time and money-saving tools and everything just runs more smoothly.

Support is more than just financial. It’s more than just solving problems. It’s about genuine insights, empathy and understanding.

The role of a trusted advisor today has never played such an important role in a business. Get the right one and together you can do so much.

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