Investing in digital merchandising talent; the future of the motor industry

During 2020 and beyond the global pandemic has presented all of us with an unprecedented challenge. And for those of us in the motor industry it has accelerated our exploration of digital showrooms, virtual appointments and how we can engage with our customers remotely.

Key members of our Swansway Group teams to make this digital presence work effectively are our Digital Marketing Apprentices, who have a key role in filming, photographing and merchandising all our products; bringing all the benefits of our products and services to life for customers.

It therefore gives us great pleasure to announce that Fiona Mitchell of our Blackburn Audi centre has passed her apprenticeship with a distinction!

Fiona joined the team at Blackburn Audi back in October 2019, and she swiftly proved herself to be a great asset to the team.

During her apprenticeship, Fiona has progressed in her studies with Escalla, our digital apprenticeship partner, and has gained qualifications in:

  • Level 3 Certificate in the Principles of Online and Offline Marketing
  • Level 3 Award in the Principles of Coding
  • Google Analytics Individual Qualification

Fiona has demonstrated that she has all the skills and abilities to grow with the business as we explore all the exciting opportunities of the digital landscape, and all the advantages we can further deliver to our customers.