Laura Johnson, co-founder of Crafty Vintage shares story of growth

Crafty Vintage has become synonymous with supporting makers, creators, and artisans across Lancashire, transforming local talent into success stories.

Laura Johnson, co-founder of Crafty Vintage, shares the journey from humble beginnings in a Whalley Church Hall to creating a platform inspired by global experiences and cultural revolutions.

Crafty Vintage has grown into a celebrated name in Lancashire. Can you tell us how it all started?

Laura Johnson: It’s hard to believe it’s been over a decade! Our very first Crafty Vintage event was held in a small Church Hall in Whalley. Back then, we didn’t know where the journey would take us, but we were determined to create something special.

The idea was really a fusion of experiences. My son and co-founder, Dan, had been travelling in Australia and visited an artisan market at Bondi Beach. He was captivated by the laid-back atmosphere and the community of creators showcasing their work. It sparked an idea that he brought back to Lancashire.

We both had experience working on Portobello Road, which is such a vibrant melting pot of creativity and culture, and that inspired us too. Dan also spent time immersed in the hipster scene of Brooklyn, right at the heart of the original street food boom, where old UPS vans were transformed into food trucks. These experiences gave us the vision to combine street food, artisan makers, and a strong sense of community.

 How did your own background influence the ethos of Crafty Vintage?

Laura: I’ve always had a passion for creativity and cultural innovation. I ran a chain of fashion boutiques that were deeply connected to the early acid house scene. We weren’t just selling clothes; we became a hub for tickets to pioneering club nights that defined a generation. It was an incredible time—a cultural revolution that shaped so much of the 90s.

That experience taught me the value of supporting movements and being part of something bigger. It’s the same ethos that drives Crafty Vintage. We’re not just running markets; we’re creating spaces where people can connect, express themselves, and be part of a community that celebrates creativity.

Crafty Vintage draws on such a rich tapestry of influences. How has this shaped the experience you offer today?

Laura: Those early influences taught us the importance of authenticity and storytelling. Each Crafty Vintage event is designed to feel like more than just a market—it’s an experience. We blend artisan stalls with street food, live music, and a sense of celebration.

The community aspect is crucial too. Many of our makers and stallholders have told us how much they value being part of Crafty Vintage—not just for sales, but for the connections they make with other creators and customers. That’s the spirit we’ve carried forward from day one.

What do you think makes Crafty Vintage so successful in helping start-ups and makers thrive?

Laura: It’s the platform we offer and the ethos behind it. We want our events to be stepping stones for new businesses. Our makers get the chance to showcase their products to a supportive audience, gain confidence, and build momentum.

We’ve seen businesses that started with a single table at Crafty Vintage grow into nationally recognized brands. It’s incredibly rewarding to know that we’ve played a part in their journey.

The maker and creator movement continues to grow. What’s next for Crafty Vintage?

Laura: We’re always evolving. For 2025, we’re expanding our calendar and adding new venues across Lancashire and beyond. We’re also launching workshops to help makers with marketing, branding, and scaling their businesses.

At the heart of it all, we want to keep building the community. We’re inspired by the success stories we’ve seen and can’t wait to welcome the next wave of talented creators.

You’ve clearly had an incredible journey. What advice would you give to aspiring makers and creators?

Laura: Just start. Don’t wait for everything to be perfect. Whether it’s one product or a full collection, get out there and showcase your work. Joining events like Crafty Vintage is a great way to test the waters, connect with others, and get feedback.

And don’t underestimate the power of community. So many of our stallholders have built lasting friendships and partnerships through Crafty Vintage. It’s a journey, and you don’t have to do it alone.

Finally, what’s been the most rewarding part of building Crafty Vintage?

Laura: Without a doubt, it’s seeing people succeed. Watching someone start out with a simple idea and grow it into a thriving business is what keeps us going. It’s not just about the events—it’s about creating opportunities, inspiring confidence, and championing creativity.

That first event in Whalley was small, but it was full of heart. Today, Crafty Vintage carries that same spirit, and we’re so proud to see how far we’ve come. If you’re a maker, creator, or dreamer, we’d love for you to join us in 2025. The next success story could be yours.

Crafty Vintage is now accepting applications for its 2025 events. To find out more or apply, visit craftyvintage.com.