Chief executive of Blackpool Pleasure Beach gives views on Universal theme park coming to the UK

The CEO of Blackpool's Pleasure Beach Resort has broken her silence on the news that the first Universal theme park in Europe will be built in the UK.

Amanda Thompson, chief executive of, has thrown her support behind the announcement.

She said: “I am thrilled that Universal has chosen the UK as the country to invest in.

 “It is wonderful that Sir Kier Starmer’s government have supported this venture. The industry has at last been recognised as an area worth investing in. This will bring inbound tourism as well as supporting the UK economy.

 “It is the most significant global development in our industry within the UK in my lifetime.

 “I hope this project with give our government the determination to understand the value of leisure and entertainment and demonstrate their commitment to our industry. 

 “I have supported this project from the start.”

 Universal is set to be constructed on the site of the former Kempston Hardwick brickworks near Bedford and would create an estimated 28,000 jobs before opening in 2031.

 It is estimated the 476-acre complex could attract 8.5 million visitors in its first year and will create jobs across construction, artificial intelligence and tourism.

 A full planning proposal will be submitted to the UK government with construction expected to start in 2026.

Lancashire Business View reported last month that there would be changes at Blackpool's Pleasure Beach. 

The resort unveiled its plans for a new £8.72m ride, which will be the biggest of its kind in the UK.

 A Gyro Swing is being added to the park’s line up of rides in 2026, and work has already begun on its delivery.

 The ride is a giant spinning pendulum that swings 120 degrees and reaches 138 feet at its highest point.

 It can seat 40 riders who face outwards with their legs dangling, and will experience an exhilarating feeling of flying.

 Although other swinging pendulum rides exist in the UK, none come close to the Pleasure Beach model in terms of height. For example, Drayton Manor’s Maelstrom reaches approximately 74 feet, with the new ride almost double that in size.