Hughes & Salvidge account awarded To Motionlab

Full-service demolition contractors Hughes & Salvidge has announced digital creative agency Motionlab as its new collaborative partners who will be responsible for rebranding the firm’s entire group of operating companies.

Hughes & Salvidge has offered award-winning market-leading decommissioning and demolition services throughout the UK and Europe since 1964 and is further comprised of subsidiaries Aasvogel Waste Management, K&B Crushers and H&S Metals.

Motionlab has been instructed to generate a refreshed corporate identity for each division to help stimulate new business and ensure that a professional and consistent image is projected across all advertising, marketing and prospective client communications.

A full suite of overhauled online platforms will be unveiled to coincide with the change in corporate images to increase traffic levels, progress the number of enquiries received, maximise conversion rates and encourage future growth.

Upon their launch, SEO and PPC management will commence to encourage site visibility on the major search engines and increase online brand awareness within the primary locations currently targeted by Hughes & Salvidge.

All offline marketing requirements will also be handled by the team at Motionlab who intend to utilise conventional forms of communication including newsletters, e shots and direct mail, in tandem with social media, PR and advertising.

Martyn Burnett, Hughes & Salvidge managing director, said: “Hughes & Salvidge has been going from strength to strength in recent years but the company’s ethics encourage us to introduce continual change and improvement. Motionlab were chosen to help us freshen our look, sharpen our approach and assist our current marketing and business development team with our overall offering.” The account win represents a significant breakthrough for Motionlab into the demolition and decommissioning sector.