How to measure website success

Key Website Metrics

A lot goes into building an online presence for your business. In this blog, we’re telling you how to measure website success. 

What is Digital Marketing? 

Digital marketing is any method of promoting your business online. This could be through a website, social media platform, SEO or paid advertising on search engines. 

Each digital marketing service will provide different benefits, so it’s important to consider your business goals before you decide on a strategy. A great digital marketing agency will be able to help you with this. At Complete, we consider all client goals and make valuable suggestions to help you reach them. 

Key website metrics 

There are many metrics that you could use to measure the effectiveness of your digital strategy. Here are some key metrics. 

Pages per session 

This metric indicates how engaging your website is. Ideally, you’ll want users to find the web page they need quickly and remain on it. Visitors viewing too many pages per session may indicate a poor user experience. 

The average amount of time spent on a page can also provide interesting insights. For example, users spending longer on a page may indicate that the content is helpful and engaging. 

Unique visitors 

Anyone visiting your website for the first time is labelled a unique visitor. Any visits after this are no longer unique. This metric allows you to measure the effectiveness of a strategy when bringing brand-new visitors to the website. 

Website traffic 

If you’re wondering where your digital strategy could be improved, website traffic is a good place to start. For example, if you receive few visitors from social media, perhaps you need to implement a new strategy that drives traffic to the website. 

Engagement rates 

Engagement rates were previously known as bounce rates on Google Analytics. Google Analytics is a great tool for assessing digital marketing. Your engagement rate measures the number of users who visit your website without clicking another page. This can sometimes be a result of a poor website design where elements do not load correctly. 

It’s worth assessing all metrics to identify how your digital marketing could be improved. For digital marketing to be effective, it must be monitored closely.

Is it worth investing in digital marketing? 

Digital marketing has advanced very quickly and shows no signs of slowing down any time soon. People are now spending much more time online, meaning that investing in digital marketing is vital if you want to remain competitive in your industry. 

Investing in your online presence means that you’ll build brand awareness and trust and have access to a wider customer base. We can support you with all aspects of digital marketing, don’t hesitate to contact our friendly team.

Enjoyed this? Read more from Complete Online Solutions

Latest news

1

Blackburn College lights up CyberFest with a focus on next-generation cybersecurity Umayr Mir talks a visitor through The BLIS Suite

Blackburn College lights up CyberFest with a focus on next-generation cybersecurity

17 Feb 2025

2

Delivering the Wright kind of care Eric Wright care

Delivering the Wright kind of care

17 Feb 2025

3

Historic hotel to get ‘significant investment’ Shard Riverside

Historic hotel to get ‘significant investment’

17 Feb 2025

4

Double delight for Vincents two newest solicitors Beth Laws and Yasmine Dragan at Vincents Solicitors’ office in Winckley Square Preston

Double delight for Vincents two newest solicitors

14 Feb 2025

5

Bowker Motor Group celebrates record number of apprentices in 40 year history Bowker Preston BMW Apprentices.png.png

Bowker Motor Group celebrates record number of apprentices in 40 year history

13 Feb 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Skills Bootcamp in Procurement - Cohort 3
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Awards
14 Jan 2025 - 18 Mar 2025

Skills Bootcamp in Procurement - Cohort 3

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Understanding & Preventing Sexual Harassment - Creating Safe & Respectful Workplaces
Supporting Women's Health in Your Teams A Path to Success-3.png.png
LBV Hub Webinar
21 Feb 2025 - 21 Feb 2025

Understanding & Preventing Sexual Harassment - Creating Safe & Respectful Workplaces

*, Online, *

12:30 - 13:30

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Women's Health champion training
Supporting Women's Health in Your Teams A Path to Success-6.png.png
LBV Hub Webinar
26 Feb 2025 - 26 Feb 2025

Women's Health champion training

*, Online, *

10:00 - 16:00

Level 3 Emergency First Aid at Work Course - In Person
RKMS ACADEMY LOGO - BLACK AND ORANGE.png.png
LBV Hub Webinar
26 Feb 2025 - 26 Feb 2025

Level 3 Emergency First Aid at Work Course - In Person

RKMS Group , Blackpool, FY42DP

09:30 - 17:00

Employment Law, Tax and Payroll Update - East Lancashire
PM and M event
LBV Hub Seminars
26 Feb 2025 - 26 Feb 2025

Employment Law, Tax and Payroll Update - East Lancashire

Accrington Stanley Football Club, Accrington, BB5 5BX

08:00 - 10:00

Preston Freelancer Meet-Up: February
Freelancer Meet-Up Feb.png.png
LBV Hub Networking
26 Feb 2025 - 26 Feb 2025

Preston Freelancer Meet-Up: February

Society1 Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Kickstart Networking - Crazy Golf at Level, Preston
Kickstart Crazy Golf.png.png
LBV Hub Networking
27 Feb 2025 - 27 Feb 2025

Kickstart Networking - Crazy Golf at Level, Preston

Level, Preston, PR1 1HT

16:00 - 18:00

StackedX with PM+M and CFO Techstack
LBV Hub Seminars
27 Feb 2025 - 27 Feb 2025

StackedX with PM+M and CFO Techstack

Red Hall Hotel, Bury, BL9 5NA

08:00 - 10:00

Post Employee Ownership Trust: What's the story?
LBV image.jpg.jpg
LBV Hub Seminars
04 Mar 2025 - 04 Mar 2025

Post Employee Ownership Trust: What's the story?

Brabners, Preston, PR5 6AW

11:00 - 12:30

North West (Preston) Finance Leaders Networking Event
MHA-BTI Logo_black (002).jpg.jpg
LBV Hub Networking
05 Mar 2025

North West (Preston) Finance Leaders Networking Event

Farington Lodge Hotel, Stanifield Lane Farington, Preston, PR25 4QR

08:00 - 10:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV120 Online Graphic 1
Subscribe now

Weekly news bulletin