How to 'care' for your video after completion

By Bigtank

03 Feb 2020

Quite often there is a misconception that once a video is produced and delivered you can plonk it on YouTube or Vimeo and wait for the views, sales and praise to roll in. While having a well-stocked YouTube channel is no bad thing and it can certainly help with SEO, for your video to be commercially effective, it cannot be the only platform that it is seen on. So here a few tips on what to do with your video content once it is ready for broadcast:

Use it on your website's Homepage

Now this may seem the most obvious place to put a video, but it is probably the place that it will have the most immediate impact and not necessarily for SEO reasons. As you are likely doing so much to drive people to your website anyway with your networking and social media output, when someone lands on your site and they see an engaging, beautifully crafted video they will get a far better insight into your service and personality than what still pictures or text on a screen can. It is therefore generating that emotional connection that is vital to selling your product. Now whilst video is great for SEO, it is likely that the SEO benefits for a homepage video will go to the video platform that its hosted on. In other words, if you embed videos into your homepage from a YouTube channel, the SEO will likely go to YouTube and not for your site. Not a bad thing but something to bear in mind.

Share it on Social Media

Another one that may seem obvious is use your videos on social media. LinkedIn, Twitter, Facebook and Instagram love video and the algorithms will favour a video rather than a post with just text, this is because by watching a video you are engaging with that platform and therefore staying on it which is exactly what they want. Another thing to be aware of is how you upload to social media, many just copy and paste YouTube links into a post. While this does include the video in the post it will not auto play in a news feed thus missing a golden opportunity to capture the audience’s attention. Additionally, by including a link to another site, most social media platforms will not value it above other posts as it is directing people away from the site. The way around this is by remembering to upload the video directly to the post so that it maximises your engagement by activating the auto play function and pleasing the algorithms. Make sure as well to tag those who are relevant to the video in posts to encourage interaction and engagement as well as some relevant hashtags about what you are saying and the industry you are looking to engage with to increase distribution around the platform. In other words, if you use tags such as recruitment, apprenticeships and careers into a post you are more likely to be seen by people searching for content relating to those topics.

Share it through local media outlets

Another great use of your content is to distribute it to local media outlets, the positives of having your video on site don’t just have to be felt by your business. Sharing it around to news, blog and networking sites can be a mutually beneficial way of attracting visits and getting your brand out there. Just like any other platform or organisation, these outlets will likely love getting good quality video stories as it will give them engaging content for their readership and all with no costs to them.

Keep track of it's progress

Finally, once your video is out there and you’ve done all that is required to maximise engagement, make sure to keep on track of it’s performance. All of the platforms offer up some great statistics on how your video is working so you can see how many views they are getting and whether people are engaging with it. And its by using this information that you can adjust your strategy to suits your business’ needs.

For any more information on how best to utilise your video be sure to visit our STRATEGY PAGE and for more video advice check out our VLOG PAGE.

 

Latest news

1

Fulfilmentcrowd makes double senior hires Katie Shepherd L And Rachel Miller R

Fulfilmentcrowd makes double senior hires

19 Apr 2024

2

Forbes makes Manchester move Forbes Manchester

Forbes makes Manchester move

15 Apr 2024

3

Blackpool approves plans for pair of apartment complexes New South Promenade Apartments Visuals

Blackpool approves plans for pair of apartment complexes

12 Apr 2024

4

Distinguished engineer takes senior role at Lancaster University Rebecca Lingwood

Distinguished engineer takes senior role at Lancaster University

11 Apr 2024

5

International building supplies firm to open new plant in Preston New Kerakoll Group Premises Visuals

International building supplies firm to open new plant in Preston

11 Apr 2024

Hwc 2024 Email Signature 980x120
Background image for hub sign up block

LBV Hub

Reach 50,000 members of the Lancashire business community

Post your news
Post your events
Post your offers
Company profile
Social reach
Magazine coverage
Sign-up
Events
Health and Wellbeing Conference 2024
Hwc 2024 Social Media 1200px 1
Networking
23 Apr 2024

Health and Wellbeing Conference 2024

Crow Wood Hotel, Burnley , BB12 0RT

08:30 - 13:00

Help to Grow Management Course
HTG2.png.png
LBV Hub Seminars
15 Apr 2024 - 17 Jul 2024

Help to Grow Management Course

Preston Campus , Preston , PR1 2HE

09:30 - 14:00

St Catherine’s Corporate Skydive
Corporate SkyDive.jpg.jpg
LBV Hub Fundraisers
21 Apr 2024

St Catherine’s Corporate Skydive

Black Knights Parachute Centre, Lancaster, LA2 0YD

12:00 - 16:30

HR Complete Training Programme: Equality and Diversity
Picture1.png.png
LBV Hub Webinar
23 Apr 2024

HR Complete Training Programme: Equality and Diversity

Online (Zoom)

09:30 - 11:00

Business Networking in Blackburn - BNI Vista
EVENT LISTING SIZING Vista.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Blackburn - BNI Vista

Hampton by Hilton, 2 Frontier Ave, Blackburn, BB1 3AL

06:45 - 08:30

Emergency First Aid at Work
Chamber Logo1.png.png
LBV Hub Seminars
23 Apr 2024

Emergency First Aid at Work

FGH Training, 3rd Floor, Storey House, White Cross Business Park, Lancaster, LA1 4XQ

09:00 - 16:00

Business Networking in Chorley - BNI Endeavour
EVENT LISTING SIZING Endeavour.png.png
LBV Hub Networking
23 Apr 2024

Business Networking in Chorley - BNI Endeavour

Oak Royal, Bury Lane, Chorley, PR6 8SW

06:30 - 08:30

Business Networking in Lancaster - Eden Business Network
EVENT LISTING Eden Business Network.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Lancaster - Eden Business Network

The Borough, 3 Dalton Square, Lancaster, LA1 1PP

18:30 - 20:30

Business Networking in Preston - BNI Diamond
EVENT LISTING BNI Diamond.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Preston - BNI Diamond

The Marriot Hotel, Garstang Road, Broughton, PR3 5JB

07:15 - 09:00

30 Minutes: Net Zero Introduction for Blackpool Businesses - Free online event
BU 2024 Events.jpg.jpg
LBV Hub Webinar
24 Apr 2024 - 24 Apr 2024

30 Minutes: Net Zero Introduction for Blackpool Businesses - Free online event

Online, Blackpool , FY4 1EW

10:00 - 10:30

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"
CBP-logo LBV.png.png
LBV Hub Webinar
24 Apr 2024 - 24 Apr 2024

Your Business Bootcamp Bitesize: "Roger That… The Importance of Asking Twice"

Online, Online, Online

08:00 - 09:30

Business Networking in Accrington - BNI Zeus
EVENT LISTING SIZING Zeus.png.png
LBV Hub Networking
24 Apr 2024

Business Networking in Accrington - BNI Zeus

The Mill House, Corn Mill Yard, Accrington, BB5 5HX

06:45 - 08:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv115 Online Graphic
Subscribe now

Weekly news bulletin