How to 'care' for your video after completion

By Bigtank

03 Feb 2020

Quite often there is a misconception that once a video is produced and delivered you can plonk it on YouTube or Vimeo and wait for the views, sales and praise to roll in. While having a well-stocked YouTube channel is no bad thing and it can certainly help with SEO, for your video to be commercially effective, it cannot be the only platform that it is seen on. So here a few tips on what to do with your video content once it is ready for broadcast:

Use it on your website's Homepage

Now this may seem the most obvious place to put a video, but it is probably the place that it will have the most immediate impact and not necessarily for SEO reasons. As you are likely doing so much to drive people to your website anyway with your networking and social media output, when someone lands on your site and they see an engaging, beautifully crafted video they will get a far better insight into your service and personality than what still pictures or text on a screen can. It is therefore generating that emotional connection that is vital to selling your product. Now whilst video is great for SEO, it is likely that the SEO benefits for a homepage video will go to the video platform that its hosted on. In other words, if you embed videos into your homepage from a YouTube channel, the SEO will likely go to YouTube and not for your site. Not a bad thing but something to bear in mind.

Share it on Social Media

Another one that may seem obvious is use your videos on social media. LinkedIn, Twitter, Facebook and Instagram love video and the algorithms will favour a video rather than a post with just text, this is because by watching a video you are engaging with that platform and therefore staying on it which is exactly what they want. Another thing to be aware of is how you upload to social media, many just copy and paste YouTube links into a post. While this does include the video in the post it will not auto play in a news feed thus missing a golden opportunity to capture the audience’s attention. Additionally, by including a link to another site, most social media platforms will not value it above other posts as it is directing people away from the site. The way around this is by remembering to upload the video directly to the post so that it maximises your engagement by activating the auto play function and pleasing the algorithms. Make sure as well to tag those who are relevant to the video in posts to encourage interaction and engagement as well as some relevant hashtags about what you are saying and the industry you are looking to engage with to increase distribution around the platform. In other words, if you use tags such as recruitment, apprenticeships and careers into a post you are more likely to be seen by people searching for content relating to those topics.

Share it through local media outlets

Another great use of your content is to distribute it to local media outlets, the positives of having your video on site don’t just have to be felt by your business. Sharing it around to news, blog and networking sites can be a mutually beneficial way of attracting visits and getting your brand out there. Just like any other platform or organisation, these outlets will likely love getting good quality video stories as it will give them engaging content for their readership and all with no costs to them.

Keep track of it's progress

Finally, once your video is out there and you’ve done all that is required to maximise engagement, make sure to keep on track of it’s performance. All of the platforms offer up some great statistics on how your video is working so you can see how many views they are getting and whether people are engaging with it. And its by using this information that you can adjust your strategy to suits your business’ needs.

For any more information on how best to utilise your video be sure to visit our STRATEGY PAGE and for more video advice check out our VLOG PAGE.

 

Latest news

1

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration Collaboration between BAE Systems FalconWorks and Lockheed Martin Skunk Works

Lockheed Martin Skunk Works and BAE Systems’ FalconWorks announce strategic collaboration

09 Sep 2025

2

High street retailers urged to ‘take advantage’ of new funded support programme Brian Moore, Lee Johnson, Anne Williamson and Andrew Leeming

High street retailers urged to ‘take advantage’ of new funded support programme

08 Sep 2025

3

Beaverbrooks invest in the high street in difficult conditions Mark Adlestone And Anna Blackburn Beaverbrooks

Beaverbrooks invest in the high street in difficult conditions

08 Sep 2025

4

Preston City Council invests £250,000 in NW Mutual NW Mutual chief exec Dave Burke and Valerie Wise and Matthew Brown from Preston City Council

Preston City Council invests £250,000 in NW Mutual

08 Sep 2025

5

Profit before tax doubles for Eric Wright Group in latest results Jeremy Hartley

Profit before tax doubles for Eric Wright Group in latest results

08 Sep 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking - Follow the signs
Sub36 Deaf Village Social1200
Networking
17 Sep 2025

Sub36 Networking - Follow the signs

The Deaf Village, Blackburn, BB2 5EN

10:00 - 12:00

LBV124 September/October Launch Event
MBP Arc Cinema Preston Opening 205
Networking
18 Sep 2025

LBV124 September/October Launch Event

The Arc Cinema, Preston, PR1 2BL

08:30 - 10:30

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Longridge Soap Box Derby
Screenshot 2025-06-10 090035.png.png
LBV Hub Fundraisers
14 Sep 2025 - 14 Sep 2025

Longridge Soap Box Derby

Berry Lane, Longridge, PR3 3WH

10:00 - 16:30

Preston Tech Connection - The Ultimate Tech Quiz!
Preston Tech Connection Sept 25.png.png
LBV Hub Networking
16 Sep 2025 - 16 Sep 2025

Preston Tech Connection - The Ultimate Tech Quiz!

Society1, Coworking Space, Preston, PR1 3LT

18:00 - 19:00

The Business Network Central & East Lancashire
LBV Hub Networking
17 Sep 2025 - 17 Sep 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Cumbria Business Expo 2025
https---cdn.evbuc.com-images-880461633-4862066883-1-original.20241022-110415.jpeg.jpg
LBV Hub Exhibitions
19 Sep 2025 - 19 Sep 2025

Cumbria Business Expo 2025

Carlisle Racecourse, Carlisle, CA2 4TS

09:00 - 15:00

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation
Chorley Council breakfast event new
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Your Business, Your Region: Making sense of devolution and Local Government Reorganisation

Worden Hall, Leyland, PR25 3DH

08:00 - 11:00

Preston Freelancer Meet-Up: September
Sept Freelancer (1).png.png
LBV Hub Networking
23 Sep 2025 - 23 Sep 2025

Preston Freelancer Meet-Up: September

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

Speed Networking with BNI
2.png.png
LBV Hub Networking
24 Sep 2025 - 24 Sep 2025

Speed Networking with BNI

Chorley Football Club, Chorley, PR7 3DU

16:00 - 19:00

The Marketing Meetup IRL: Lancashire - September
TMM Lancashire
LBV Hub Networking
25 Sep 2025 - 25 Sep 2025

The Marketing Meetup IRL: Lancashire - September

Chorley, PR7 2SL

18:00 - 20:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV 123 Online Graphic
Subscribe now

Weekly news bulletin