How businesses can adapt themselves to a post Covid-19 world

By L Marketing Online

15 May 2020

low-carbon-expand-company.jpg

The unprecedented impact of the Covid-19 crisis means consumer attitudes are changing - only 9% of Britons want life to return to 'normal'. So, what's next?

Our priorities as consumers are changing, and some have been accelerated by Covid-19. The national lockdown means that we’re re-examining our consumption and re-evaluating what’s important, including how we live and the impact we make on the planet. There is evidence that the UK’s population is thinking more about the undeniable link between public health and long-term sustainability.

What’s more, at a time when community and working together have never been so important, customers are increasingly expecting businesses to demonstrate their commitment to ethical and sustainable business practices, and this trend is unlikely to fade once the coronavirus recedes.  

The new normal

“According to a recent YouGov poll, only 9% of Britons want life to go back to ‘normal’ once lockdown is over. More than 54% of the respondents are trying to make some changes in their own lives and hope that the country will similarly learn from the crisis and 51% of the respondents noticed cleaner air outdoors”, explains Ged Ennis, Managing Director at Low Carbon Energy.

Satellite images have shown dramatic reductions in concentrations of pollutant nitrogen dioxide across the world. This plunge in emissions has given us a glimpse of what the world could be, and now that we’ve seen that, it could be all the driving force that many customers need in order to make a change. It is also important to highlight that even before the current crisis, there was growing evidence of customers factoring in environmental concerns into their purchasing decisions. 

What can businesses do?

With increasingly stark changes in customer expectations, the most successful businesses will undoubtedly be the ones that find ways to adapt to these changes - Corporate Social Responsibility has never been more important.  

Be approachable - Throughout the crisis, consumers have been watching businesses closely, looking at the ways they treat their employees and their customers. Therefore, it’s a good idea to double-check that you’re being proactive in listening to employees and customers’ concerns. Similarly, it’s a good idea to take another look at your processes and your suppliers, especially if they’re overseas, and examining what ethical practices they have in place to ensure proper treatment of their staff and the environment. 

Be sustainable - After the seismic global changes brought about by Covid-19, the threat posed by climate change might not seem like such an abstract fear for so many people in future, so it’s likely to become an increasingly widespread concern for your existing and potential customers. It goes to show the growing importance that sustainability has not just for your business and the planet, but also in continuing to appeal to customers. 

Be energy-secure - One of the biggest priorities for countless UK businesses after this will be to look at how they can set up practices and failsafes to help protect themselves against this in future. If you’re considering this yourself, your energy is a great place to start. Most businesses are dependent on the National Grid for their energy, but there are several benefits to focusing your efforts on energy independence. Generating your own energy through commercial solar panels and similar technologies can also give you additional financial stability as you’re able to sell excess energy back to the Grid through the Smart Export Guarantee. Renewables are protected above all by their ‘zero marginal cost’. Solar panels don’t require you to buy fuel to make them work. Their power source is abundant, universal, so you can count on solar panels to keep your business running even in the hardest of times. 

Find out more by reading the full article here.

The experts at LowCarbon Energy have over 30 years of combined experience behind them in helping companies save on business costs, and profit from having cleaner energy. To find out how they can help you, feel free to give them a call on 01282 421 489.

Latest news

1

Stockley's finds its sweet spot Stockley's front view

Stockley's finds its sweet spot

15 Oct 2025

2

Breck to start £15m Blackpool affordable homes and retail development Cropper Road, Blackpool

Breck to start £15m Blackpool affordable homes and retail development

14 Oct 2025

3

New help for Blackpool businesses to access growth money John Fallon speaking at the meeting

New help for Blackpool businesses to access growth money

14 Oct 2025

4

Fuuse raises further £6m as it heads to profitability COO Nik Southworth, CEO Michael Gibson, CFO Sonia Davies.

Fuuse raises further £6m as it heads to profitability

13 Oct 2025

5

Preferred developer named for strategic site Barnfield named as preferred developer for site

Preferred developer named for strategic site

13 Oct 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

Help to grow management course
Help to grow - barriers to growth.png.png
LBV Hub Seminars
26 Sep 2025 - 16 Dec 2025

Help to grow management course

Preston Campus , Preston , PR1 2HE

09:00 - 15:00

The Autumn Re set - pour me a wine
LBV Advert_Autumn Reset 1200 x 630px.png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Autumn Re set - pour me a wine

The Artistry House , Preston , PR1 3JJ

17:30 - 19:30

The Business Network Central & East Lancashire
LBV Header (26).png.png
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

October Freelancer Meet-Up
LBV Hub Networking
16 Oct 2025 - 16 Oct 2025

October Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

RISE - Lancashire's unique leadership programme for women
thumbnail_Emma Weston Illustration WENDY BOWERS RISE Illustrstion.jpg.jpg
LBV Hub Seminars
22 Oct 2025 - 18 Mar 2026

RISE - Lancashire's unique leadership programme for women

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:30 - 15:30

Women scaling up Blackpool Fylde and Wyre
LBV Hub Seminars
22 Oct 2025 - 09 Jan 2026

Women scaling up Blackpool Fylde and Wyre

The Small Business Academy, Blackpool, FY4 5JX

09:30 - 15:30

HR Essentials for pubs, bars and licensed venues
EventBrite NORi - 22nd Oct Webinar.png.png
LBV Hub Webinar
22 Oct 2025 - 22 Oct 2025

HR Essentials for pubs, bars and licensed venues

Online - Teams, Leyland, PR253XH

13:30 - 15:00

Chamber Business Lunch – October
LBV Hub Networking
24 Oct 2025 - 24 Sep 2025

Chamber Business Lunch – October

Lancaster Golf Club, Lancaster, LA2 0AJ

11:00 - 13:30

North West Business Expo 2025
https---cdn.evbuc.com-images-880456273-4862066883-1-original.20241022-105445.jpeg.jpg
LBV Hub Exhibitions
24 Oct 2025 - 24 Oct 2025

North West Business Expo 2025

Bolton Stadium Hotel, Bolton, BL6 6SF

09:00 - 15:00

Lancaster District Business Support Expo
Lancs-cham-logo.jpg.jpg
LBV Hub Networking
29 Oct 2025 - 29 Oct 2025

Lancaster District Business Support Expo

The Platform, Morecambe, LA4 4DB

10:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV124 Online Graphic
Subscribe now

Weekly news bulletin