Hotfoot Design unveils new brand identity and website for The World of Beatrix Potter Attraction

iPad-1_ext.png.png

Hotfoot Design, the multi-award-winning creative and digital agency based in Lancaster, has launched a new brand identity and website for The World of Beatrix Potter, one of the UK’s most beloved visitor attractions.

Located in the heart of the Lake District, The World of Beatrix Potter welcomes visitors from around the globe to celebrate the life and works of the iconic author.

The attraction first opened in 1991, commemorating the 125th anniversary of Beatrix Potter’s birth, and was officially inaugurated by the late Victoria Wood.

Hotfoot was appointed to lead a comprehensive refresh of the attraction’s visual identity and digital presence.

Working in close collaboration with the in-house team at The World of Beatrix Potter and with input from Penguin Ventures, which manages the global licensing rights to Peter Rabbit, the agency reimagined the brand for a new generation of visitors while honouring its rich heritage.

As part of the project, Hotfoot also designed and developed a new website featuring enhanced storytelling, intuitive navigation, and integrated ticketing functionality to improve the user experience for guests planning their visit.

In addition, Hotfoot created a sub-brand for the newly launched Peter Rabbit Café, along with updated wayfinding and supporting materials to ensure consistency across the full visitor journey.

Hotfoot is now working with the team at The World of Beatrix Potter on a series of exciting new projects set to launch later this year, further enhancing the experience for visitors.

Becky Sewell, creative lead at Hotfoot Design, said: “It’s been a privilege to work on such a well-loved brand and to help bring the magic of Beatrix Potter’s world to life through thoughtful design. From the refreshed identity to the new digital experience, every element has been crafted to inspire curiosity and delight among visitors of all ages.”

Sarah Melhuish, marketing manager at The World of Beatrix Potter Attraction, said: “Our fresh new look marks an exciting new chapter for the attraction. It’s about more than just a new visual identity and website - the rebrand reflects how we’ve grown over the past three decades, and celebrates our connection with the lovable Peter Rabbit character and the formidable Beatrix Potter.

“Hotfoot have been fantastic to work with from start to finish. We’re absolutely thrilled with our new identity - it’s already delighting visitors, and we know it will continue to do so for years to come.”

This latest collaboration builds on Hotfoot’s growing portfolio in the hospitality, leisure, and place marketing sectors, which includes clients such as Visit Lancaster and Morecambe Bay, Cincinnati Shakespeare Company, Ullswater Steamers, Ravenglass & Eskdale Steam Railway, The Dukes, and Windermere Jetty.

Enjoyed this? Read more from Hotfoot Design

Latest news

1

Lancashire business claims bronze in national awards Eight at Gazegill team

Lancashire business claims bronze in national awards

05 Jun 2025

2

Blackburn-based business acquired by printing and packaging giant David Cooper

Blackburn-based business acquired by printing and packaging giant

05 Jun 2025

3

Reform plans major County Hall finance review Lancashire County Council County Hall

Reform plans major County Hall finance review

05 Jun 2025

4

Napthens increases ranking as UK legal advisors on mergers and acquisitions Keith Melling

Napthens increases ranking as UK legal advisors on mergers and acquisitions

05 Jun 2025

5

New plans revealed to complete transformational housing regeneration scheme in Blackburn New homes plan in the Griffin area of Blackburn

New plans revealed to complete transformational housing regeneration scheme in Blackburn

04 Jun 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Sub36 Networking
Sub36 Social1200pxandi Lewis
Networking
11 Jun 2025

Sub36 Networking

Mytton Fold Hotel , Blackburn , BB6 8AB

09:30 - 11:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200pxtrident 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

LBV123 July/August Launch Event
Lancashire Business View magazine launch
Networking
16 Jul 2025

LBV123 July/August Launch Event

Burnley College Industry Hub, Burnley, BB120AN

08:30 - 10:30

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Rossendale means business Expo
Rossendale Means Business Logo 3.jpg.jpg
LBV Hub Exhibitions
10 Jun 2025 - 10 Jun 2025

Rossendale means business Expo

Futures Park, Bacup, OL13 0BB

10:00 - 15:00

Preston Freelancer Meet-Up
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

Preston Freelancer Meet-Up

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

The Business Network Central & East Lancashire
LBV Hub Networking
12 Jun 2025 - 12 Jun 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron
BU-June-Event-BRAD-1.jpg.jpg
LBV Hub Networking
18 Jun 2025 - 18 Jun 2025

Midnight Oil: The Entrepreneur’s Journey: Scaling Strategies with Brad Waldron

Blackpool Football Club, Bloomfield Rd, Seasiders Way, Blackpool, FY1 6JJ

08:30 - 11:30

Chamber Business Lunch – June
Chamber Logo1.png.png
LBV Hub Networking
20 Jun 2025 - 20 Jun 2025

Chamber Business Lunch – June

Lancaster House Hotel, Bailrigg, Lancaster, LA1 4GL

11:00 - 13:30

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV122 Online Graphic
Subscribe now

Weekly news bulletin