Hotfoot design and develop a new website for the global charity St John International

Lancashire based creative agency Hotfoot Design has been appointed by St John International to design and develop a new website to represent the diverse and growing global charity and communicate its new strategic objectives.

St John has operations in 44 countries and 164,000 volunteers worldwide. Over the last year St John responded to 1.8m emergencies and trained 1.1m people in first aid. It is the parent body to St John Ambulance.

Working closely with the London-based executive and marketing team, and stakeholders from around the world, the team at Hotfoot defined a clear value proposition and developed an engaging tone of voice, before designing a website that that aligns with the charity’s refreshed brand identity.

The website is designed to meet accessibility standards and has a range of useful features, including an interactive map of global establishments.

Jessica Smith, head of communications at St John, said: "We are utterly delighted with our new website from Hotfoot.

“We’ve received really wonderful feedback from our wider St John family who say they love the vibrancy, the person-centred visuals and stories, and that this website makes them feel proud to be part of our international network. It truly represents our #OneStJohn strategy.”

Hotfoot works with a number of growing charities, non-profits and CICs which provide the agency with invaluable insight into the sector.

This includes projects with Age UK, Sport England, Central and North West London NHS Foundation Trust, Citizens Advice, Lambeth Early Action Partnership (LEAP), Restorative Solutions, Roots & Shoots, Trussell Trust, Lakeland Arts, Neuro DropIn, Lancashire County Council, South Dublin County Partnership, Hospice at Home West Cumbria, the National Children’s Bureau, and many others.